Facebook Launches Testing for “Fake News Filter”!
19 January 2017, Thursday;
Every day, countless news stories are shared on social media, many of which include inaccurate or misleading claims. This has led to a decline in trust in social media news and has disrupted the objectivity of current events coverage. Posts and updates about current events often instill fear among social...
Instagram Launches “Story Ads and Insights”!
12 January 2017, Thursday;
Instagram continues to build on its success with the “Stories” feature introduced last year. As part of Facebook, Instagram's “Stories” now reaches 150 million daily users. With its massive popularity among target audiences, Instagram continues to innovate in the Stories section. As of yesterday, Instagram Stories introduced “Ads and Insights”...
Apps to Simplify Your Work Life
05 January 2017, Thursday;
With advancements in technology and the increasing use of smartphones, the effects are now being felt in the business world. The growing number of apps designed to help employees manage their tasks on mobile devices is saving significant time and enhancing productivity. Smartphones, tablets, and laptops have become central to...
2016 Mobile Trends
31 December 2016, Saturday;
The mobile marketing efforts of 2015 have proven how beneficial social media can be for brands. By designing marketing strategies in an environment where the target audience is constantly online, brands succeeded in making progress both in sales and positioning. The mobile trends that stood out in 2015 will continue...
Instagram Stories Updated!
22 December 2016, Thursday;
Continuing to increase its popularity by offering more innovations to its users, Instagram has added two new features to its “Stories” section. Recently, Instagram introduced features like disappearing videos and photos in the direct message section, the ability to “save” liked content, and “live streaming” in Stories. Now, it continues...
Influencer Marketing
21 December 2016, Wednesday;
The marketing world is undergoing significant transformation. The rapid rise of social media influencers has captured the attention of brands. With 3.4 billion people connected to the internet globally and 1.7 billion Facebook users, this is a pivotal time. Additionally, Instagram boasts over 500 million monthly active users. As social...
Group Video Chat Feature Launches on Messenger!
21 December 2016, Wednesday;
Facebook continues to roll out new features for its users at a rapid pace. Notably, many of these updates draw comparisons to Snapchat, underscoring the ongoing competition between the two platforms. Facebook's messaging app, Messenger, has introduced a new feature: group video calls. Expanding on its video call capabilities, Messenger...
Instagram’s New Features Are Live!
08 December 2016, Thursday;
Instagram, the popular photo and video sharing platform under Facebook’s umbrella, has introduced several new updates aimed at making the platform more secure and enjoyable for its users. Revamped Comments The “Turn Off Comments” feature, previously available only to celebrities and select users, is now accessible to all accounts. Users...
Facebook “Creative Hub” at Your Service!
01 December 2016, Thursday;
Facebook, the leading social media platform, has launched Creative Hub globally, a tool designed to significantly aid brands in their creative advertising efforts. First announced at the Cannes Lions in June and tested by 30 creative agencies, Creative Hub aims to make it easier for mobile users to create content...
Live Streaming Now on Instagram!
23 November 2016, Wednesday;
Instagram, known for its innovative features like "Stories," continues to introduce new experiences for its users. In an announcement on Instagram's official blog yesterday, the platform unveiled two new features: the ability to share photos and videos that disappear automatically after a certain time through Stories and Direct Messages, and...
New WhatsApp with Video Calling Feature!
17 November 2016, Thursday;
WhatsApp, the world’s most popular messaging app, has officially launched its much-anticipated "Video Calling" feature as of yesterday. Following the activation of its voice calling feature, WhatsApp is now gearing up to compete with other major platforms. With over 1 billion users worldwide, and now part of Facebook, WhatsApp is...
Imagination Over Budget
16 November 2016, Wednesday;
How should low-budget brands utilize their marketing and advertising resources? Is spending millions on traditional media the right approach? What advantages can new media channels offer for brands? In today’s article, we’ll explore the creative efforts and widespread impact of low-budget brands that start with the phrase, “But our budget...