Instagram Launches “Story Ads and Insights”!

12 January 2017, Thursday

Instagram continues to build on its success with the “Stories” feature introduced last year. As part of Facebook, Instagram’s “Stories” now reaches 150 million daily users. With its massive popularity among target audiences, Instagram continues to innovate in the Stories section.

As of yesterday, Instagram Stories introduced “Ads and Insights” capabilities, expanding its offerings for brands. Already a favored platform for advertising and marketing, Instagram Stories now marks the beginning of a new era with ad campaigns and analytics.

Features of Story Ads and Insights:

  • Brands and businesses can publish full-screen ads.
  • Story ads will allow targeting, reach, and measurement.
  • Content will reach the right audience with precise targeting.
  • Ads can be created in video format, with a 24-hour duration and the option to receive comments.
  • Access to metrics such as reach, engagement, responses, and views will be available for Story ads.
  • Insights will help determine the types of content that resonate most with audiences.

Since launching the Stories feature, Instagram has reported that 70% of Stories are viewed with sound, and 25% are created using Boomerang videos. Additionally, one-third of the most-viewed Stories are posted by businesses.

This allows brands and businesses to connect directly with their target audience while leveraging insights to track consumer habits, preferences, and interests.

One in five Stories shared on Instagram generates a direct message response from viewers. This feature enables brands to establish more effective communication with their audience.

The newly launched “Story Ads” are now available globally and are being tested by over 30 brands, including Capital One, General Motors (Buick), Maybelline New York, Nike, Yoox, and Netflix. Turkey’s Akbank has also joined this pioneering group of brands.

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