New GIF Feature with WhatsApp and Giphy Collaboration!
08 November 2016, Tuesday;
Alongside popular messaging apps like Facebook Messenger and iMessage, WhatsApp users can now create and share their own GIFs. WhatsApp, in collaboration with Giphy, has introduced the much-anticipated GIF feature with its latest iOS update. With this new feature, WhatsApp users can now create their own GIFs and share them...
Shopping Feature Coming to Instagram!
02 November 2016, Wednesday;
Instagram, which has been integrating numerous new features with Facebook, is now preparing to offer its users a brand-new shopping experience. Over recent years, the number of users establishing their own businesses through Instagram pages has significantly increased. Particularly beneficial for boutique sellers, Instagram is enhancing the shopping experience by...
Think Simple, Win Big!
26 October 2016, Wednesday;
The success of an effective advertising campaign lies in delivering the campaign idea to the target audience at the right time through the most efficient media strategy. Proper planning should consider the target audience, the brand’s identity, the organization’s culture, the advertising budget, and the advertiser's expectations from the campaign....
Instagram Introduces “Live Broadcast” Feature!
25 October 2016, Tuesday;
The photo-sharing platform Instagram, owned by Facebook, is testing a new feature. Following the success of Facebook's Live Broadcast feature, Instagram is now preparing to bring this capability to its users. Although still in the testing phase, the feature has already created a buzz across social media. Recently, Instagram introduced...
“Send Message” Feature in Google AdWords Ads!
20 October 2016, Thursday;
Google continues to test innovations in its search engine capabilities. In the coming days, Google AdWords will introduce a new feature allowing brands and businesses to send messages to consumers directly from search network ads. Google has been working on search engine advertising for quite some time and is now...
The Codes of Creativity
13 October 2016, Thursday;
To be creative, we must possess both knowledge and a different way of thinking. Creativity involves combining two elements, or even better, three or four. By merging existing knowledge with a creative mindset and aligning it with creative codes such as media, cultural values, strategic insights, or target audiences, you...
Facebook Workplace Launched!
12 October 2016, Wednesday;
After nearly two years of development, Facebook has introduced Workplace, a platform designed to suit office environments. Built with features similar to Facebook, Workplace allows users to communicate with colleagues within their network. Workplace is available for companies through a subscription-based model, with pricing determined per user. With this launch,...
Tag Your Products on Your Facebook Page!
06 October 2016, Thursday;
Facebook's latest update now allows businesses, brands, and corporate pages to tag their products directly in posts. With this new feature, you can tag a product in a promotional post on your brand page, and followers who click on the tagged product will be redirected to a page where they...
Twitter “Moments” Feature is Live!
30 September 2016, Friday;
Twitter has officially launched its new "Moments" feature, which had previously been tested under the same name, for all users. To create your own "Moment" on Twitter, simply navigate to the "Moments" tab on your profile and click on "Create New Moment." You can personalize your Moment by adding a...
The Benefits of Branding
29 September 2016, Thursday;
If your brand lacks differentiation, reliability, or memorability, it becomes challenging to establish a strong identity and communication strategy. The solution lies in branding features, elements, or services in ways that deliver tangible benefits to consumers. By branding a unique feature of your brand, you can enhance its understanding, acceptance,...
Ready to Meet Google Allo?
22 September 2016, Thursday;
A new addition is entering the world of messaging apps. Google has introduced Google Allo, a new app designed to rival Facebook Messenger and WhatsApp. Get ready to experience this innovative messaging platform! Google Allo stands out as a unique application by incorporating a personal assistant into its features. Designed...
Meet the iPhone 7!
08 September 2016, Thursday;
The highly anticipated iPhone 7 was officially unveiled during yesterday’s launch event. The presentation highlighted the remarkable success of the iPhone, with over 1 billion units sold to date, and emphasized that the iPhone 7 would be the best iPhone ever released. What are the features of the iPhone 7?...