KAMPÜS LNM – Instagram’s “Zoom” Feature Is Now Live!
01 September 2016, Thursday;
Instagram, the globally popular social media platform with hundreds of millions of users, continues to update its features. Following the recent release of the “Stories” feature, Instagram has introduced a new experience for users: the “Zoom” feature, which is now available starting today. With the integration of the Multi-Touch functionality,...
Creating a Brand That Stands Out in the Digital Space
25 August 2016, Thursday;
Building a brand is a journey that requires time and effort. Your target audience expects to form a connection with your brand that aligns with their lives and provides meaningful engagement. For businesses aiming to market their brands digitally, creating a deeper emotional bond with their customers is essential. Strengthening...
Creating a Winning Brand Name!
24 August 2016, Wednesday;
Selecting unique brand names that differentiate products from competitors and reflect their key features is as crucial as branding strategies. In today's highly competitive market, creating a distinctive brand name has become increasingly challenging, akin to finding a needle in a haystack. By analyzing branding trends over the years, we...
Instagram Introduces Video Channels Feature!
15 August 2016, Monday;
Instagram, the popular social media platform making waves lately, continues to enhance its video capabilities following the "Save as Draft" feature. Recognizing that the future lies in video content, Instagram is now testing a new "Channels" feature designed to make video discovery easier for users. Currently in the testing phase...
New Instagram Feature: Save as Draft!
10 August 2016, Wednesday;
Following the launch of its "Stories" feature, Instagram continues to test new features for its users. Soon, Instagram will roll out the "Save as Draft" option, offering improvements to photo-sharing capabilities. Sometimes, users face indecision about filtering or adding captions to their photos before sharing them. To help preserve your...
Instagram Stories is Live!
03 August 2016, Wednesday;
With Instagram Stories, you can create a series of photos and videos to form a narrative and enhance your posts with text and drawing tools. Posts shared via Stories disappear after 24 hours and do not appear on your Instagram profile or in the news feed. The ongoing rivalry between...
Facebook Grows with 1.7 Billion Users!
28 July 2016, Thursday;
Facebook, the largest player in the social media market, continued its impressive growth from the first quarter of 2016 into the second quarter. In the last three months, Facebook reported revenues of $6.44 billion, earning a profit of $2.05 billion—a 59% increase compared to the same period in 2015. 1.7...
Bitmoji Takes Over Snapchat!
21 July 2016, Thursday;
Snapchat, continuously advancing in social media with new features and applications, has introduced another exciting update for its users. The once-popular Bitstrips have now been revived as Bitmoji, integrated into Snapchat. Bitmojis, personalized emojis, have been revamped in collaboration with Bitstrips, a cartoon and avatar creator acquired by Snapchat for...
Be a Concept Brand, Not a Product Brand!
20 July 2016, Wednesday;
Instead of seeing yourself as a product brand, aim to become a concept brand. In this article, we’ll explore how brands can evolve from product-focused to concept-driven entities by utilizing strategies like line extension and brand extension within the framework of brand leverage, accompanied by real-world examples. Line Extension: Diversifying...
New Feature for Videos and Photos on Facebook: Slideshow
14 July 2016, Thursday;
Facebook continues to enhance its platform by introducing new features, and its latest addition, Slideshow, is designed to make users’ photos and videos more entertaining. As video content grows in popularity across social media, Facebook’s Slideshow feature allows users to transform their photos and videos into short, engaging clips. Photo...
New Twitter Application: “Twitter Engage”
23 June 2016, Thursday;
Twitter has launched its new application, Twitter Engage, designed specifically for celebrities and influencers. The app aims to help them interact with their followers and maintain their audience, while also providing insights into how their tweets perform and engage others. This new tool allows selected prominent figures on Twitter to...
Brand Positioning
17 June 2016, Friday;
According to Adam Smith, every merchant should be a citizen of the world. The global market has eliminated the adversarial forces comparing nations, dismantled "military societies," and established individualism and free competition in a single market driven by international division of labor. With the motto "Let Them Do, Let Them...