How to Create Content?
24 February 2016, Wednesday;
The following summary outlines how to create content based on insights from "Content Rules" by Ann Handley and C.C. Chapman: Understand Your Brand Brands must first have a clear understanding of themselves. They should articulate their brand stories clearly and define what sets them apart from competitors based on their...
Choosing the Right Social Media Platforms for Your Brand
19 February 2016, Friday;
Platforms like Facebook, Twitter, LinkedIn, Snapchat, YouTube, Pinterest, Google+, Gmail, Instagram, and others are growing in number and popularity daily. Consequently, brands find it increasingly essential to establish an active presence on social media. However, determining the best social media platform for your brand among all the options can be...
Think Human-Centric or Perish
16 February 2016, Tuesday;
Changing trends, lifestyles, and usage habits constantly drive the development of new marketing strategies. Reviewing the evolution of marketing, it can be categorized into distinct phases: production era, sales era, marketing era, brand era, consumer era, future era, and globalization era. After moving past the product/production, sales, and marketing phases,...
iOS 10.2 Released with New Features!
14 February 2016, Sunday;
Apple has officially released the much-anticipated iOS 10.2 update, bringing a host of new features and improvements to its users. From enhancements in the messaging platform to exciting updates in emojis and a new TV app (currently available only in the US), this update offers something for everyone. The TV...
Methods to Improve Your Online Reputation
11 February 2016, Thursday;
The sum of digital traces left behind about a person or brand constitutes their "Online Reputation." People form opinions, show respect, and express admiration for individuals or brands largely based on the strength of their online reputation. Therefore, enhancing your online reputation is critical. What Does Online Reputation Mean for...
Fundamental Creative Strategies in Advertising
10 February 2016, Wednesday;
1. Brand Image This strategy, developed and popularized by David Ogilvy, emphasizes that the primary duty of an advertiser is to give the brand a distinct identity and personality through advertising. A brand's image lives in the minds of consumers, making it crucial to create a differentiated perception beyond the...
Recommendations for Executives Aiming for Success in Digital Marketing
04 February 2016, Thursday;
The influence of the digital world continues to grow rapidly, becoming an integral part of both customers’ and brands’ lives. Brands’ efforts in social media to connect with their target audiences are becoming increasingly crucial in the competitive digital landscape. As consumers spend more time online and technology becomes deeply...
Real-Time Marketing
03 February 2016, Wednesday;
With the rapid rise of internet access and the use of digital tools, the digital marketing sector continues to grow in importance. The digital transformation, along with the increasing number of connected individuals and devices, has led to a steady decline in interest in traditional media outlets such as television,...
Tips for Creating Effective Ad Visuals
28 January 2016, Thursday;
The increasing usage of social media has led to the emergence of various platforms for advertising, resulting in a constant exposure to numerous ad messages daily. While some of these messages are forgotten within seconds, others leave a lasting impression. What are the small details that make certain ads unforgettable?...
Blind Marketing
27 January 2016, Wednesday;
Marketing is the activity of predicting people's needs and delivering products and services to consumers, beginning before and continuing after the sale. Over time, the concept of marketing communication has evolved with changing customer profiles, lifestyles, and the widespread use of technology in marketing. This shift has moved the focus...
Enhance Your Marketing Strategy with Twitter Advanced Search
21 January 2016, Thursday;
Twitter is the second-largest social media platform in the world, and its growing presence in our daily lives continues to fuel its expansion. With over 500 million tweets shared daily, your target audience is actively engaging on Twitter, making it essential to integrate this platform into your marketing strategy. Twitter...
Guerrilla Marketing
20 January 2016, Wednesday;
How does a small-budget brand compete against industry giants? Do you choose to imitate them, or do you opt to fight back with original ideas? Do you play it safe with tried-and-tested methods, or dare to take risks with unconventional approaches? Here’s our advice: don’t be afraid to stand out...