Language Usage in Social Media Management
15 December 2015, Tuesday;
Today, almost all brands have social media accounts. The growing interest of consumers in social media, the rise of e-commerce, and the increase in digital advertising channels have accelerated brands' efforts to establish a presence in the social media space. While it’s rare to find a brand without a Twitter...
Social Media Marketing Strategies for Small Businesses
08 December 2015, Tuesday;
The power of social media on businesses is growing every day. As social media usage spreads rapidly, businesses have started to shape their marketing strategies around these platforms. The marketing strategies used by large and small businesses on social media differ significantly. For small businesses, the best approach is to...
Transition from Traditional Media to Social Media
01 December 2015, Tuesday;
Traditional media refers to the communication channels that include print and broadcast media (radio, TV, newspapers, magazines, etc.), where messages are conveyed to the public through these platforms. Social media, on the other hand, encompasses digital platforms that have become part of our lives with the advancement of technology. These...
Brand Evolution and Social Media
26 November 2015, Thursday;
Social media has become an integral part of our daily lives, dominating much of our time. We now follow global, national, and personal events through our social media accounts, sharing updates, leaving comments, and staying connected with the world. Brands, recognizing this shift, are increasingly allocating larger budgets to social...
WhatsApp’s WhatAlert App Creates a Stir!
24 November 2015, Tuesday;
For those who haven’t yet encountered WhatAlert, WhatsApp’s latest addition, here’s a quick rundown. WhatAlert is a new app introduced by WhatsApp, the most widely used and practical instant messaging program of recent years. WhatAlert provides comprehensive statistics about your selected contacts from your WhatsApp list. It shows how long...
Beyond Trends: Digital Content Marketing
12 November 2015, Thursday;
With the advancement of technology and globalization, marketing approaches have also undergone significant changes. Many companies are aware that keeping pace with global and technological developments is essential. Failing to do so may lead to the kind of collapses seen in numerous companies throughout history. As the world becomes increasingly...
Google Introduces “Smart Reply” Feature
05 November 2015, Thursday;
Google has launched its new "Smart Reply" feature, designed to provide pre-formatted responses for active email users. Do you struggle to keep up with your daily influx of emails? Google aims to alleviate this challenge by responding to your emails on your behalf. The "Smart Reply" feature is integrated into...
AdWords Ads
03 November 2015, Tuesday;
What is AdWords? AdWords is a service offered by Google to help brands display advertisements. With AdWords, you can place ads on search result pages using keywords or advertise your product on websites related to your business through banners or links. With technological advancements and the growing influence of social...
Terms Used in Digital Marketing
27 October 2015, Tuesday;
Digital marketing has become an increasingly prominent field, paralleling the rise of social media usage. Naturally, it has developed its own terminology and expressions. So, what is the language of digital marketing, and what do these terms mean? 1. 3G The third-generation service developed for data communication. 3G enables mobile...
Apps That Make Your Travels Easier
23 October 2015, Friday;
Technology is an integral part of our lives, and with countless applications and vast pools of information, it feels like we're swimming in a digital ocean. As technology evolves daily, it continues to simplify our lives, especially when we step away from home. Whether you're in an unfamiliar city or...
Internet Usage and Its Spread in Turkey
20 October 2015, Tuesday;
The internet is an electronic communication network that connects global computer networks and institutional computer systems. When we analyze the time taken to reach 50 million users for radio, television, and the internet, it took 38 years for radio, 13 years for television, but only five years for the internet....
How Responsive Is Your Website?
15 October 2015, Thursday;
The rise of mobile internet has eliminated the challenge of using fixed computers and enabled instant access to information for everyone. This shift has increasingly drawn the attention of brands towards mobile platforms. Mobile internet, which brings brands’ products and services right to consumers’ fingertips, offers many benefits through advanced,...