AdWords Ads

What is AdWords?

AdWords is a service offered by Google to help brands display advertisements. With AdWords, you can place ads on search result pages using keywords or advertise your product on websites related to your business through banners or links.

With technological advancements and the growing influence of social media, AdWords has become the leading online advertising platform for brands in many countries, including Turkey. Its advantages include low costs compared to other platforms, pay-per-click pricing, and support for video, image, flash, and text-based ads.

Why Use AdWords?

Advertising is the act of introducing your product or service to your target audience. There are many types of advertising and various platforms to choose from.

AdWords is a significant advertising medium, managed by a reputable company and one of the world’s largest advertising networks. Ads created through AdWords appear on Google search result pages, related searches, or even at the top and side of the page—making it a highly effective tool for brands.

With Google dominating the search engine market in many countries, including Turkey, appearing in Google search results through ads is crucial for attracting customers.

How to Use AdWords

Although the AdWords system is user-friendly and easy to manage, professional assistance is recommended for significant advertising campaigns.

You can start your AdWords campaign by visiting adwords.google.com and logging in with your existing Gmail account or creating a new one.

What Strategy Should You Follow?

Before starting with AdWords ads, you should clarify the following:

  • What will be the size of your campaign?
    Will you run a small campaign with a monthly budget of $100–$200, or invest in a higher-quality campaign?
  • What product or service will you promote?
    Is the focus on selling a product, offering a service, or introducing something new?
  • Who is your target audience?
    Will the ad target a specific city, the entire country, or an international audience?

Answering these questions will help categorize your campaign effectively. AdWords will calculate pricing based on the competition in your chosen category.

For example, some keywords may cost as low as 0.01 TL per click, whereas highly competitive sectors like “Home Moving Services” or “Mobile Credit” can range from 1 TL to 20 TL per click. Prices are based on demand within the industry.

Tips for Effective AdWords Campaigns

To make your ads more engaging, consider the following tips:

  1. Highlight competitive pricing:
    If your product is competitively priced, display the price in your ad.
  2. Broaden or narrow keywords based on goals:
    If you aim to attract visitors, use broad keywords. For direct sales, opt for specific keywords like “Buy Socks” instead of just “Socks.”
  3. Optimize click costs:
    Paying more per click won’t guarantee success. Stay in the top ranks with minimal costs by focusing on tracking and optimization.
  4. Distribute your budget wisely:
    Avoid running out of budget midway. Spread your budget to ensure consistent visibility throughout the month.
  5. Get professional help for competitive industries:
    Collaborate with agencies or professionals for better results in competitive sectors.
  6. Use free AdWords trial coupons for testing:
    This helps you understand the system and optimize your initial campaigns.

How Are AdWords and SEO Related?

SEO aims to rank websites higher in search engines for specific keywords to attract more organic traffic. AdWords, on the other hand, drives traffic through paid ads.

When you run AdWords ads for a specific keyword, your site might receive more visitors, positively impacting its ranking. However, paying for ads alone won’t improve your organic search ranking. To boost visibility effectively, you should integrate SEO strategies with AdWords campaigns.

Differences Between AdWords and SEO

  • AdWords:
    Paid advertising that appears at the top or side of search results. Ads are prioritized based on quality score and cost-per-click.
  • SEO:
    A detailed process to organically rank higher in search results through optimized content and structure.

While AdWords ads may bring immediate results, they don’t substitute for a well-rounded SEO strategy. A combination of SEO and AdWords ensures long-term success, allowing your site to climb search rankings while capturing immediate traffic through paid ads.

Privacy Policy

Please read this Privacy Policy before making any transactions on the 1618.agency site.
If you do not accept the Privacy Policy, please do not make any transactions on the
1618.agency site. This Privacy Policy is valid for the 1618.agency com site and is not
binding for other sites mentioned on the 1618.agency site. With this Privacy Policy, you
accept the terms of 1618.agency.

Personal Information
To introduce our products to you, to inform you about our new products, services or
promotions, to sell new products or to provide after-sales support, on the 1618.agency
site; We may need to ask for your specific, personal information such as your name,
address, e-mail address and telephone number. If your current information is not
sufficient, additional information may be requested from you via communication tools
such as e-mail, telephone or fax. The information collected within this scope is
considered personal information on the 1618.agency website.

Sharing of Information
Protecting the personal information of visitors to the website is among the main
principles of the 1618.agency website. Data that does not contain personal information
(operating system used, gender of visitors, etc.) may be shared with third parties for the

purpose of providing information. Private information considered personal, third parties
and personal information, unless legally required by us; It may be shared with other sites
within the company for information or promotional purposes.
Non-Personal Information Collected Automatically
In order to obtain more detailed information about our 1618.agency visitors, our site may
send information files called cookies to your computer. These files are files that contain
technical information about the system you use and are widely used around the world.

Security
1618.agency takes the necessary technological measures for the absolute security of
the data. However, no technological system is 100% secure. We would like you to know
that 1618.agency is trying to take the necessary measures to prevent or minimize risks
such as misuse or unauthorized access to your personal information and to make
informative publications in this regard. In particular, credit card information used during
online transactions is received from you with 128 bit encryption technology and
transmitted to the bank.

Accuracy of Collected Data
1618.agency may replace or delete incomplete or incorrect information entered by its
visitor with new information from the visitor or correct information obtained through
cross-examination method.

Changes
As 1618.agency, we may change or remove this Privacy Policy, the Site or access to
these pages at any time and without notice.

Let's keep in touch

Please enter your email address to download our agency presentation.