Should Advertising Say Less or Explain More?
17 August 2015, Monday;
When evaluating ideas from my team, I apply this principle: “What exactly are you trying to communicate?” I encourage them to break it down into the essential objects, text, and movements, then conceptualize and execute. Once the work is presented, if someone starts to verbally explain their creation, I say,...
“Finding Customers is Our Greatest Asset”
13 August 2015, Thursday;
A customer is someone who has a need. Sometimes, they are aware of their need, sometimes not, or it might never have crossed their mind. What triggers a customer to purchase a product or service? Emotion + ego + scent + taste + benefit = sales trigger. In other words,...
Wi-Fi Assist Feature in iOS 9
11 August 2015, Tuesday;
Switching between Wi-Fi and 3G usage has been one of the most common issues faced by iPhone users. Apple has introduced a small but impactful change to address this. Previously, iPhones would automatically attempt to connect to a previously joined Wi-Fi network, often leading to slow internet speeds or unresponsive...
The Product You Choose Is You (What Does It Mean to Be a Lovemark?)
10 August 2015, Monday;
No matter how much others try to sway you, you’ll still go back and choose the one that captures your heart. A perfect analogy is the unrequited love for someone who ignores you, yet you’re willing to endure their inexplicable actions simply because they occupy your dreams. Every product is,...
Marketing, Advertising, and Target Audiences Don’t Actually Exist Anymore
07 August 2015, Friday;
We’re living in an all-in-one era. Imagine this: you take a photo with your new phone, post it with a caption like, “I’ve never seen better service!” and unknowingly, you’re both advertising the place and participating in its marketing efforts. In today’s landscape, fan groups or communities centered around celebrities...
If You Watch Documentaries in Your Spare Time, Our Job is Easy!
05 August 2015, Wednesday;
You’re well on your way to becoming a true global citizen! Today, borders mean less than ever before. As Einstein once said, “There are only two nations in the world: the nation of good people and the nation of bad people.” But let’s set people aside for a moment—I’d like...
Apple Watch Now Available in Turkey
31 July 2015, Friday;
Apple has officially launched its highly anticipated Apple Watch this morning. The online store went live at 7:01 AM, and by 10:00 AM, the device was also made available in physical stores for customers. Described as Apple’s most personal device yet, the Apple Watch is now accessible in several countries,...
Our Lives Have Gone Digital, Bro!
30 July 2015, Thursday;
WE’RE RAPIDLY DIGITIZING It’s not just about social media anymore. Brands everywhere are doubling down on digital. From digital furniture to electric cars and navigation systems, the digital wave has taken over. Screens are now ubiquitous. Just the other day on Istiklal Street in Beyoğlu, I noticed store displays replaced...
What is the Legacy Contact Feature?
29 July 2015, Wednesday;
This feature, developed by Facebook, allows your profile to remain on social media as a memorial page after your death. The person you appoint as your legacy contact will have limited management rights over your memorialized account. Here's what they can do: What your Legacy Contact can do: What your...
What Does a Conscious Advertiser 2.0 Mean?
27 July 2015, Monday;
The year 2015 marked a period of evolving communication tools and the start of Turkey’s self-revision, supported by an average annual economic growth rate of 3-5%. As communication tools continued to advance, many companies and brands in Turkey began expanding their vision, fueled by their increasing capital. We Have Money,...
Isn’t Living the Best Brand?
14 July 2015, Tuesday;
Below is one of the iconic photographs by Life magazine photographer W. Eugene Smith, capturing the horrifying reality of World War II. Smith's lens offered a chilling view of the war's devastating impact, and many similar images remain widely available online. As we move through the present day, the world...
Is Creativity About Being MacGyver?
10 July 2015, Friday;
MacGyver was the second most-watched show of my childhood. The protagonist would always escape tricky situations with ingenious solutions. He was creative, finding clever ways to solve problems. One example: MacGyver gets locked in a room. While pondering his escape, he notices a map, a pair of tweezers, and the...