Do You Need SEO?
01 July 2015, Wednesday;
SEO, short for “search engine optimization” or “search engine optimizer,” is a crucial decision for your website. Working with an SEO specialist can significantly improve your site and save you time, but it also comes with risks. A poorly executed SEO strategy could harm your site’s performance and reputation. It’s...
Things to Consider Before Advertising on YouTube
01 July 2015, Wednesday;
YouTube’s TrueView In-Stream Ads, which require viewers to watch at least 5 seconds before skipping, can be a powerful tool for brands. However, to avoid wasting your investment, brands should take the following tips into account to create high-quality ads that deliver results. Before Advertising: During Advertising: After Advertising: By...
Where is Social Media Heading?
26 June 2015, Friday;
Nowadays, socializing is almost synonymous with social media. It's evident in our daily lives. Wherever we go, we can’t seem to resist the urge to check in or share a photo. This behavior either reflects our innate desire to prove our existence or serves some other purpose. Regardless, it’s a...
Everything Starts with “I Will Finish This!”
26 June 2015, Friday;
If we don’t know the ways to work efficiently, we may unfortunately find ourselves lost in the chaos of work life. To avoid this, here’s a list of practical solutions to boost your productivity: 1. Stop Making Excuses Focusing on the negative aspects of any task will only double the...
We Need to Advertise Urgently and Build a Brand!
26 June 2015, Friday;
Advertising is the voice of a brand, a well-thought-out communication tool where 40 ideas culminate in one impactful message. Just as humans have two eyes, two ears, and two nostrils but only one mouth, a single clear message ensures we are understood. Every brand is like a person. Despite meticulous...
Does Digital Investment Convert to Sales?
26 June 2015, Friday;
"The only constant is change." This phrase is one we've encountered many times. Building on this, it's safe to say that digital marketing has captured the attention of many brands, and advertising investments are increasingly being directed toward digital platforms. But when does digital investment convert into sales? Does being...
The Golden Ratio and Phi Number: 1.618
26 June 2015, Friday;
The golden ratio, also known as the Phi (φ) number, is a mathematical concept with a value of 1.618. It is one of the most fascinating topics in mathematics, alongside Fibonacci numbers. Leonardo Fibonacci, a 13th-century Italian mathematician, introduced this concept. Fibonacci Sequence: 1, 1, 2, 3, 5, 8, 13,...
There’s a Flaw in Our Pitch
26 June 2015, Friday;
THE DAYS AND NIGHTS OF PITCHES Ladies and gentlemen, our topic is pitches—the grueling process where agencies pour their hearts and souls into proposals, keep their employees working late into the night (the phrases "overnighters" and "burning the midnight oil" originate here), and invest resources without guaranteed returns, all thanks...
Exciting iOS 9 Updates from Apple
19 June 2015, Friday;
Apple’s WWDC 2015 event kicked off recently in San Francisco, and as expected, the company started with announcements about its operating systems. Following the introduction of OS X El Capitan, Apple unveiled iOS 9, packed with highly anticipated updates and improvements. Smarter Siri and Enhanced Spotlight With iOS 9, long-awaited...
Creating UTM Tracking Codes
16 June 2015, Tuesday;
A URL builder helps you add parameters to the URLs you use in custom web-based or email advertising campaigns. Custom campaigns refer to ad campaigns that do not use the AdWords auto-tagging feature. When users click on one of these custom links, the unique parameters are sent to your Google...
Facebook Moments App Launches in Turkey
27 May 2015, Wednesday;
Initially released in June in the U.S., Facebook Moments is now available in Turkey and several other countries. The app can be downloaded in Turkish from the App Store and Google Play, eliminating the hassle of taking the same photo multiple times on different phones. Constantly innovating with new applications...
Advantages of Google AdWords
17 May 2015, Sunday;
Over one million businesses leverage Google AdWords for their marketing needs. Here's why: Ensure Your Business Gets Found Whether your goals are to attract new visitors to your website, boost online sales, or enhance engagement with your existing customers, Google AdWords makes all of this achievable. Reach Customers Online AdWords...