A URL builder helps you add parameters to the URLs you use in custom web-based or email advertising campaigns. Custom campaigns refer to ad campaigns that do not use the AdWords auto-tagging feature. When users click on one of these custom links, the unique parameters are sent to your Google Analytics account. This enables you to determine which URLs are most effective at driving users to your content.
Using the URL Builder
- Use Chrome Browser: It is recommended to use the Chrome browser to access the URL builder form.
- Fill Out the Form: Complete the form to create URLs for tracking custom campaigns. After filling out the form, click on Generate URL. The form will return a URL that you can copy and paste into your advertising links.
- Avoid Special Characters: While entering your URL, avoid using special characters. For example, if your URL contains a string like
topic=1638563&rd=1
, you should avoid using the “&” symbol directly. Instead, enter this part of the URL astopic=1638563&rd=1
.
By following these guidelines, you can create properly formatted tracking URLs and ensure accurate campaign tracking in Google Analytics.