What is Facebook Retargeting and How Does It Work?
21 January 2015, Wednesday;
Facebook Retargeting ads target individuals who have already shown interest in your brand, raising awareness and generating high conversion rates. The purchase journey isn’t always straightforward. Many visitors leave your website without making a purchase on their first visit. They might rediscover your blog months later or encounter your campaigns...
3 Reasons Why Your Content Marketing May Be Failing
21 January 2015, Wednesday;
You may be producing excellent content, but if you're not seeing results, the effort may feel meaningless. If you think your content marketing isn't positively contributing to your digital marketing strategy, take a look at these three key points: 1. Your Content Fails to Answer Google's Questions Users searching for...
Google’s 3 Recommendations for Marketers in 2015
07 January 2015, Wednesday;
Google has released a valuable resource for marketers for 2015. The resource presents insights derived from comparing Google’s search data with industry research, explained through an infographic format. Here are the three key takeaways emphasized by Google: The infographic not only highlights the increase in search queries related to these...
Ways to Attract More Visitors to Your Blog
02 January 2015, Friday;
In the digital age, almost everyone has a blog. But some stand out more than others. In the vastness of the internet, a blog is just one in a hundred million. On WordPress alone, bloggers publish 64.8 million new posts every month. On another blogging platform, Tumblr, nearly 100 billion...
Social Media Applications to Simplify Your Work
30 December 2014, Tuesday;
No matter the industry, if you’re involved in marketing for a brand, there are plenty of tools available to make your job easier. These social media promotion tools can assist you with various functions during your campaigns. Ensuring that the content you create for a brand is noticed by your...
Most Searched Terms on Google in 2014
24 December 2014, Wednesday;
As the year comes to a close, tech companies are sharing year-end summaries and lists. Google recently released its lists of the most-searched terms globally and by country, along with a video summarizing these trends. Examining the data specific to Turkey through Google Trends reveals searches that reflect the nation’s...
Internet and Social Media Statistics for 2014!
24 December 2014, Wednesday;
Internet usage continues to grow worldwide. Let’s take a look at the latest 2014 research findings on global and Turkey-specific internet and social media usage statistics: Global Statistics Statistics in Turkey
New Year Campaign Ideas
18 December 2014, Thursday;
New Year is an excellent opportunity to engage with your target audience on social media. You can share different content and spread the excitement of the holiday season. But we have an even better idea: New Year campaigns! Here are a few suggestions: 1. New Year Giveaway This simple campaign...
Why Do Brands Run Social Media Contests?
26 November 2014, Wednesday;
Social media contests are a powerful tool for businesses to create brand awareness and build strong connections with their followers. But how exactly can these contests benefit your brand? 1. Building a Community An effective contest is one of the best ways to grow a strong and engaged follower community....
How to Drive Engagement Through Twitter Searches?
26 November 2014, Wednesday;
Brands must utilize Twitter searches to increase customer motivation for conversations and interactions. But how can the search button benefit brands and their engagement efforts? 1. Monitor Communication with Custom Searches Suppose you're running a contest or campaign or need to follow a specific hashtag. Simply monitoring your followers or...
Organic Reach on Facebook to Decline Even Further
19 November 2014, Wednesday;
As you may recall, the issue of brands struggling to reach their existing audience on Facebook was highlighted earlier this year through a study by Ogilvy. Facebook has now announced that organic reach for brands will become even more challenging in 2015. The platform stated that posts flagged as promotional...
5 Upcoming Features Twitter Will Soon Introduce!
19 November 2014, Wednesday;
Twitter is set to roll out exciting new features in 2015. During a recent private event with investors, the company shared plans to launch a new messaging app and content enhancement features like video creation in the coming months. These updates have sparked a nearly 10% increase in Twitter's stock...