Twitter is set to roll out exciting new features in 2015. During a recent private event with investors, the company shared plans to launch a new messaging app and content enhancement features like video creation in the coming months. These updates have sparked a nearly 10% increase in Twitter’s stock and garnered significant interest from investors.
Here are the highlights of the upcoming features:
1. Timeline Highlights
Twitter’s new feature will spotlight important posts that were shared while a user was offline, improving personalization and helping boost engagement with key content. This update will enhance the chronological timeline by highlighting missed, significant tweets.
2. Instant Timelines
Currently, Twitter’s homepage is visited by 125 million people who cannot access the posts without logging in. To address this, Twitter plans to introduce a feature allowing non-registered users to view timelines. As CEO Dick Costolo stated, Twitter aims to ensure that everyone visiting the platform can instantly experience its world.
3. Breaking News Notifications
While not yet available in Turkey, Twitter’s @eventparrot account sends breaking news as messages. The company plans to expand this feature, delivering instant news updates through special notifications. This feature is expected to launch in select countries initially.
4. Video Editing and Sharing
Although Twitter owns Vine, the platform is developing a new feature that enables users to shoot, edit, and share videos instantly. Expected to launch in the second quarter of 2015, CEO Dick Costolo highlighted the importance of this feature, emphasizing its potential for live event coverage and real-time broadcasting by users.
5. Enhanced Messaging Features
Twitter recently made improvements to its Direct Messaging feature, and more significant updates are expected soon. With Facebook owning WhatsApp (600 million users) and Messenger reaching 500 million monthly active users, Twitter recognizes the need to compete actively in this space.
One anticipated update may include breaking the current 140-character limit for Direct Messages, opening new possibilities for richer communication.