Google’s 3 Recommendations for Marketers in 2015

07 January 2015, Wednesday

Google has released a valuable resource for marketers for 2015. The resource presents insights derived from comparing Google’s search data with industry research, explained through an infographic format.

Here are the three key takeaways emphasized by Google:

  • Connected living platforms are emerging.
  • The Internet of Me (Google’s term for the personalized internet) is being shaped by mobile.
  • The pace of life is accelerating.

The infographic not only highlights the increase in search queries related to these topics but also shows the rise in views of related trends on YouTube.

Key Statistics from the Report

  • In the U.S., the average daily time spent on a smartphone is 151 minutes, surpassing the time spent on desktops, laptops, and TV combined. (Millward Brown, 2014)
  • Searches for “near me” have increased 5x since 2011, as people are increasingly searching for things based on their location. (Google Data, Global, 2011–2014)
  • By 2015, there will be 4.9 billion internet-connected devices used globally by consumers, reflecting a 30% increase compared to the previous year. (Gartner, November 2014)

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