No matter the industry, if you’re involved in marketing for a brand, there are plenty of tools available to make your job easier. These social media promotion tools can assist you with various functions during your campaigns. Ensuring that the content you create for a brand is noticed by your target audience and effectively promoted is one of the most critical aspects of your work. Below are a few tools frequently used by marketing experts:
1. Infogram
Infogram enables you to create trend-appropriate infographics in just a few minutes. With this tool, you can design simple, high-quality infographics and add them to your website for free. However, if you want to download your infographic, you’ll need the paid version.
2. Hootsuite
Hootsuite, a well-known name in social media management, allows you to schedule content across different platforms, monitor activity across networks, and analyze results with ease.
3. Bit.ly
Bit.ly is a URL shortening tool that makes unattractive, long URLs more clickable. By signing up for free, you can track and analyze the performance of the links you shorten.
4. Mention
Mention helps you monitor keywords used on various sites. Using this tool, you can find references to your brand name or specified keywords through compiled reviews from the web. This allows you to respond quickly to comments related to your brand or industry.
5. BuzzSumo
BuzzSumo helps you discover the most-shared content and the most influential individuals in your field. Simply search for a keyword and see the top-performing content in terms of engagement.
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