Does Digital Investment Convert to Sales?

“The only constant is change.” This phrase is one we’ve encountered many times.

Building on this, it’s safe to say that digital marketing has captured the attention of many brands, and advertising investments are increasingly being directed toward digital platforms.

But when does digital investment convert into sales? Does being present in the digital space directly increase sales? And how does a brand’s presence on social media affect its sales?

When we shine a light on these questions, the answer is, as in life, short-term “no,” and long-term “yes.” In simpler terms, investing in digital marketing pays off, but patience is required. In Turkey, many brands fail to get what they expect from digital platforms because they aim for short-term results or fail to invest consciously over the long term.

As my team and I often discuss with brands, actions that do not translate into sales and invoices hold little value. A company that does not generate sales might as well operate like a nonprofit organization.

How to Make Proper Digital Investments?

  1. Start with a Strong Domain and Website:
    A good domain and a well-designed website are crucial weapons and the cornerstone of digital marketing. All mechanisms work to support the website, including SEO, AdWords, social networks, microsites, and advergames. The success of these can even be tracked on platforms like www.alexa.com.However, we’ve seen websites with high traffic but no sales and others with average traffic but consistent sales. This proves that traffic alone doesn’t guarantee sales. The key is meeting the consumer’s needs and providing value.If your website fails to offer something useful, visitors will merely look and leave. In this sense, traffic matters only to a point; beyond that, it’s about aligning product and value effectively.We often remind sales and marketing teams to identify customer needs and offer solutions accordingly. Traffic alone doesn’t drive sales — the product-value equation must be carefully crafted.

What’s the Ideal Timeframe?

From our observations, brands that invest in social networks and quality websites often start seeing added benefits to their sales within 12 months.

A brand that builds awareness over this time can use campaigns or promotions to drive sales, creating measurable impact. For example, after 18 months of consistent digital advertising, social media presence, and customer support via phone, we observed a direct correlation between highlighted products and sales increases within the same week.

This demonstrates that while time is critical, other factors like promotion and service also play significant roles.

Is Advertising Still Alive in Digital?

Absolutely. Traditional advertising finds new life in digital spaces when fueled by strategic thinking. While traditional ads merely state their message, digital advertising not only communicates but also follows up and seeks results.

Advertising isn’t dead in the digital age, but it has evolved, requiring new strategies and approaches.

Does Social Media Influence Sales?

This frequently asked question always hits the bullseye: Does social media investment lead to sales? The answer is that social media isn’t a direct sales platform but a powerful tool to guide potential buyers toward conversion.

Social commerce is a growing trend, with platforms like Pinterest and Instagram playing a significant role. For instance, we’ve seen direct sales happening through these channels, especially among women.

Think of social media as a marketplace. To attract attention, you need to “shout” about your products creatively and effectively. Without compelling campaigns or engaging activities, you’ll simply be another quiet vendor.

To succeed, organize campaigns, competitions, or events that excite and attract your target audience. We’ve seen even the most traditional marketers become believers after witnessing successful social media-driven sales efforts.

Advice for Advertisers

  • Be patient: Results take time, especially in digital marketing.
  • Work with knowledgeable agencies and consultants: Ensure your partners understand digital marketing inside out.
  • Monitor digital purchases: Stay informed and involved.
  • Value digital marketing: Embrace its importance and stay open to innovation.
  • Follow digital trends: Stay ahead by keeping up with new developments.

In conclusion, the landscape of marketing and sales has changed fundamentally. Advertising remains an essential part of this shift, as people eagerly wait for brands to present them with value and solutions. With the average Facebook user spending 15 hours and 33 minutes per month on the platform, there’s a massive opportunity to engage.

So, excite them, attract them, and make their lives easier with your products.

Good luck! 🙂

This article was originally published on www.sefakarahan.com.

Privacy Policy

Please read this Privacy Policy before making any transactions on the 1618.agency site.
If you do not accept the Privacy Policy, please do not make any transactions on the
1618.agency site. This Privacy Policy is valid for the 1618.agency com site and is not
binding for other sites mentioned on the 1618.agency site. With this Privacy Policy, you
accept the terms of 1618.agency.

Personal Information
To introduce our products to you, to inform you about our new products, services or
promotions, to sell new products or to provide after-sales support, on the 1618.agency
site; We may need to ask for your specific, personal information such as your name,
address, e-mail address and telephone number. If your current information is not
sufficient, additional information may be requested from you via communication tools
such as e-mail, telephone or fax. The information collected within this scope is
considered personal information on the 1618.agency website.

Sharing of Information
Protecting the personal information of visitors to the website is among the main
principles of the 1618.agency website. Data that does not contain personal information
(operating system used, gender of visitors, etc.) may be shared with third parties for the

purpose of providing information. Private information considered personal, third parties
and personal information, unless legally required by us; It may be shared with other sites
within the company for information or promotional purposes.
Non-Personal Information Collected Automatically
In order to obtain more detailed information about our 1618.agency visitors, our site may
send information files called cookies to your computer. These files are files that contain
technical information about the system you use and are widely used around the world.

Security
1618.agency takes the necessary technological measures for the absolute security of
the data. However, no technological system is 100% secure. We would like you to know
that 1618.agency is trying to take the necessary measures to prevent or minimize risks
such as misuse or unauthorized access to your personal information and to make
informative publications in this regard. In particular, credit card information used during
online transactions is received from you with 128 bit encryption technology and
transmitted to the bank.

Accuracy of Collected Data
1618.agency may replace or delete incomplete or incorrect information entered by its
visitor with new information from the visitor or correct information obtained through
cross-examination method.

Changes
As 1618.agency, we may change or remove this Privacy Policy, the Site or access to
these pages at any time and without notice.

Let's keep in touch

Please enter your email address to download our agency presentation.