2016 Mobile Trends

31 December 2016, Saturday

The mobile marketing efforts of 2015 have proven how beneficial social media can be for brands. By designing marketing strategies in an environment where the target audience is constantly online, brands succeeded in making progress both in sales and positioning.

The mobile trends that stood out in 2015 will continue to evolve and appear in every aspect of our lives in 2016. Here are the top 10 mobile trends we expect to dominate 2016:

Instagram Ads

Instagram ads became part of our lives in mid-2015, quickly gaining traction and becoming a favored marketing strategy for brands. While Facebook ads still take precedence in preference, many agencies are now shifting toward the Instagram market.

With the majority of the target audience spending time on Instagram, the platform has become a crucial point of connection for brands and their customers. Previously, it was challenging to redirect consumers to your sales platform through shared visuals, but now with Instagram ads, you can link your posts and guide users directly to the desired platform. Don’t forget to allocate a budget for Instagram ads in your marketing plans.

Mobile Video Ads

We live in an era of rapid progress in the digital world, and advertising is no exception. Video content continues to grow in popularity, with mobile video ads seeing particularly rapid growth. As viewership of mobile videos increases, advertisers are rushing to secure their spots. In the coming years, mobile ads will hold greater significance compared to other advertising channels and drive higher returns.

Mobile Payment

Mobile payments are another area poised for rapid growth in 2016. Research predicts mobile payments will reach $142 billion by 2019. This growth is expected to be accompanied by increased branding and app development efforts in this space.

Native Advertising

Native advertising is set to play a significant role in mobile marketing in 2016. These ads help build trust between brands and their target audiences while boosting the effectiveness of marketing campaigns. As demand for native ads rises, so will investments in this area.

Personal Assistants

Technology companies are accelerating their efforts in the realm of personal assistants. Apple’s Siri, Google’s Google Now, Bing’s Cortana, and Facebook’s M are paving the way for more personalized advertisements. These tools make creating targeted ads more accessible and effective.

Diverse Content Designs

Understanding how your target audience interacts with your content is critical for marketing strategy. Many believe user-friendly mobile applications can enhance user experiences. Advancements in technology support this notion, signaling a bright future for tailored content designs. Investing in this area will help sustain your brand’s presence in the market.

App Engagement

Brands are increasingly steering their audiences toward apps instead of mobile-optimized websites. Apps are considered more user-friendly, allowing users to perform more tasks in less time. This trend is expected to grow further in 2016.

Personalized Mobile Experiences

Millennials, known as the new generation of consumers, want to feel valued by their favorite brands. They expect to be remembered, from their devices to special occasions, and to receive small gifts or promotions. Brands must focus on personalized marketing strategies to meet these expectations.

Social E-commerce Integration

Social media integration with e-commerce will continue to grow in 2016. By reshaping e-commerce in response to consumer needs, brands will create instant access opportunities for social communities and retailers. This development will allow more personalized shopping experiences directly through social platforms, transforming some dynamics of e-commerce.

Snapchat

Snapchat was one of the fastest-growing apps in 2015, especially among younger users, who preferred it over Facebook and Instagram. This popularity has fueled Snapchat’s rapid development into a major brand. Starting in 2016, the app is expected to introduce location-based advertising.

With 2016, mobile marketing efforts are poised to become an even bigger part of our lives. New applications, innovative campaigns, and rapidly advancing technology offer countless opportunities. Be sure to consider these suggestions when planning your brand’s positioning.

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