How Can Instagram Help Your Business?
12 November 2014, Wednesday;
Instagram is a social media platform and online marketing tool that should be part of your marketing strategy. What makes it unique is its exclusive focus on photo sharing and captions. Users can easily share photos with captions directly from their mobile devices whenever they like. Here are four effective...
9 Must-Read Books Recommended by Steve Jobs
05 November 2014, Wednesday;
When introducing the iPad, Steve Jobs famously said, “There’s a reason Apple is able to create products like the iPad: it’s because we’ve always focused on the intersection of technology and the liberal arts.” Apple’s ability to create such a deeply resonant brand stems from this vision—combining cutting-edge technology with...
Vine Will Spice Up Social Media with Its New App
31 October 2014, Friday;
Vine's latest update brings a host of new features, with the most notable being the ability to upload previously recorded videos. iOS users can now select any video from their camera roll and upload it to the app. They can even trim longer videos to select any six-second segment. This...
The Secrets to the Perfect Facebook Post
31 October 2014, Friday;
Discovering the secrets of the perfect Facebook post, based on research, can help you increase engagement rates and attract new customers. Over time, appearing in the Facebook News Feed has become as challenging as ranking on the first page of Google search results. Growing competition and changes in algorithms have...
What Does Your LinkedIn Profile Photo Say About You?
22 October 2014, Wednesday;
Your LinkedIn profile photo is one of the most impactful elements for visitors viewing your profile, so the message it conveys is crucial. When choosing a profile photo for LinkedIn, ensure that it is up-to-date and professional. Avoid using poorly cropped images where others have been cut out. However, selecting...
A Marketing Opportunity Brands Can’t Afford to Miss
17 October 2014, Friday;
With the rise of digital and social media, brands have unknowingly gained a new marketing channel: their employees. New advertising technologies and software allow brands to utilize their employees as a covert social media asset, integrating them into their overall strategy. LinkedIn, the world’s largest professional social network, is home...
Interesting Questions Google Asks in Interviews
14 October 2014, Tuesday;
Google, with its competitive salary, prestigious reputation, and relaxed work environment, is one of the top choices for job seekers in the tech industry. In their book "How Google Works," Jonathan Rosenberg and Eric Schmidt delve into the inner workings of Google and reveal some of the intriguing questions asked...
Now Followers Can Be Gained Without Forcing the Like Button
10 October 2014, Friday;
Use Facebook AdsMost of Facebook’s updates encourage businesses to leverage its advertising platform. By targeting the right audience with properly structured campaigns, companies can gain more likes through Facebook Ads. The platform offers various ad configurations to help businesses achieve their goals. Enhance Content QualityPreviously, many companies relied on the...
A Turkish Innovation: In-Photo Advertising Platform!
26 September 2014, Friday;
Today, there are serious discussions about banner advertising. The focus is on providing more creative and practical solutions to grab users’ attention, moving beyond traditional digital advertising methods. The key challenge is to strike a balance—offering ads that benefit users without causing discomfort. PopMarker is an advertising platform that facilitates...
Why Do People Like Brands on Facebook?
26 September 2014, Friday;
People who like brand pages on social media were asked, “Why do you like brands on Facebook?” The answers may surprise you. It’s not just for free products or discounts—it’s much simpler than that. People follow brands because they genuinely admire and like them. While this may seem obvious, the...
What Can AdWords Do for You?
22 September 2014, Monday;
AdWords is a service that allows you to create and run ads, charging only per click. These clickable ads are then displayed in Google search results. By using the right keywords for your target audience, you’re already ahead because AdWords helps you reach people who are genuinely interested in your...
Two Major Updates Are Coming to Facebook Videos
16 September 2014, Tuesday;
Facebook has announced plans to introduce two new features for videos: "related videos" and "view count." With these updates, the platform takes a step closer to rivaling YouTube, while also providing page administrators with detailed video analytics. One of the new features will allow videos to include a call-to-action link...