What Can AdWords Do for You?

22 September 2014, Monday

AdWords is a service that allows you to create and run ads, charging only per click. These clickable ads are then displayed in Google search results. By using the right keywords for your target audience, you’re already ahead because AdWords helps you reach people who are genuinely interested in your products or services.

Why Choose AdWords, and What Can You Do with It?

One of the biggest advantages of online marketing over traditional channels like TV or newspapers is how easy it is to measure performance. AdWords is also highly flexible, offering customizable options to meet your specific campaign needs. For example, AdWords can be used for:

  • Specific Keyword Match Types:
    This feature ensures that your ad appears only when certain keywords are searched. For example, instead of generic searches like “pizza” or “Istanbul,” you can target “Istanbul pizza.”
  • Ad Extensions:
    This allows your ad to display additional links to your site, showing everything from product images to contact information, narrowing down your target audience.
  • Audience Targeting:
    You can refine your target audience based on their location, time of day, language, browser, or even the device they use.
  • Access to Other Sites:
    Your ads can also appear on Gmail, YouTube, and many other partner sites.
  • Display Network Advantage:
    This helps build brand awareness.

Gain an Edge Over Competitors

Compared to SEO, AdWords gives you a significant advantage due to its speed. You’ll immediately start appearing in search results, and your website will receive more clicks than other businesses in your industry.

What If Your Competitors Are Using AdWords Too?

Approximately 80% of search results include AdWords ad placements, and these placements take up 85% of the top area on the results page. This shows that more and more advertisers are using AdWords every day. The only way to beat them is to join them.

Source: www.forbes.com

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