Today, there are serious discussions about banner advertising. The focus is on providing more creative and practical solutions to grab users’ attention, moving beyond traditional digital advertising methods. The key challenge is to strike a balance—offering ads that benefit users without causing discomfort.
PopMarker is an advertising platform that facilitates interactive in-photo advertising solutions. The platform aims to transform billions of photos on the internet into advertising billboards.
According to Sarper Kocabıyık, CEO of PopMarker, the platform is powered by Turkish engineers. Although developed locally, PopMarker operates internationally. Its headquarters are in New York, with an additional office in Istanbul.
PopMarker enables publishers to embed ads directly into photos on their websites. These ads are marked with a star, creating curiosity and drawing more attention from users. Rapidly gaining recognition, PopMarker has received the Long Island Software Award (LISA) and offers a new model that is particularly appealing to advertisers.
For advertisers, PopMarker provides an engaging and innovative model. For publishers, it transforms photos on their websites—an often overlooked asset—into a revenue-generating opportunity.