Why Do People Like Brands on Facebook?

26 September 2014, Friday

People who like brand pages on social media were asked, “Why do you like brands on Facebook?” The answers may surprise you. It’s not just for free products or discounts—it’s much simpler than that.

People follow brands because they genuinely admire and like them. While this may seem obvious, the key takeaway for marketers is that instead of spending your budget on ads that drive direct responses, calls-to-action, or higher click rates, you should invest in Facebook’s branding ads.

Earlier this year, Syncapse, a firm that determined the average value of a Facebook fan to be $174, collaborated with Hotspex to interview 2,080 consumers during the first quarter about why they become Facebook fans. The top reason? “To support the brand I like.”

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