The Secrets to the Perfect Facebook Post

31 October 2014, Friday

White thumb up next to the like from social networks on blue background

Discovering the secrets of the perfect Facebook post, based on research, can help you increase engagement rates and attract new customers. Over time, appearing in the Facebook News Feed has become as challenging as ranking on the first page of Google search results. Growing competition and changes in algorithms have made it harder to achieve conversions from Facebook posts. Therefore, even the smallest details matter significantly.

You need to test and optimize your content from every angle. A study analyzing 1.5 million posts from 6,000 Facebook pages offers valuable insights. By understanding the shared traits of successful and unsuccessful posts, you can create viral content.

Key Takeaways:

Word Count

You may have heard that shorter posts perform better, but this isn’t entirely true. According to the study, posts with 70-79 words achieve a 3.42% engagement rate, while posts with 80-89 words double that rate to 6.19%.

Visual Content

It’s widely known that visual content boosts engagement, and this study confirms it. Posts with text alone have an engagement rate of 1.71%, whereas posts with photos see that rate rise to 2.35%.

Posting Times

Posts made during work hours don’t generate as much engagement as those posted in the evening. Posts shared outside of work hours receive 11% more engagement.

Hashtags

Although hashtags might not seem essential, they significantly boost engagement. The study found that posts with hashtags generate 60% more engagement on average—a figure that shouldn’t be underestimated.

Questions

Posts that ask questions receive 23% more engagement than others. Questions act as a form of call-to-action, creating an interactive environment that encourages followers to respond.

By applying these insights, you can craft more engaging Facebook posts and enhance your social media strategy.

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