How Has COVID-19 Changed the Way We Work?
30 March 2020, Monday;
The global COVID-19 (Coronavirus) pandemic has profoundly altered our lives, routines, and habits. While we took precautions to slow the spread of the virus, we also had to continue our daily activities, work, and earn a living. This led to the rapid adoption of a new concept: remote work. Many...
Google Lens Now Integrated into Google Maps
12 March 2020, Thursday;
Google has introduced a highly beneficial feature for both restaurant businesses and local and international diners by integrating Google Lens into Google Maps. Previously, Google Lens was integrated into Google’s visual search engine, delighting users with its ability to identify objects in images and perform targeted searches. Now, with the...
Digital Advertising Trends to Keep Up With
24 February 2020, Monday;
The evolving and transformative trends in technology are profoundly influencing the world of digital advertising. The advertising industry must adapt to these changes to stay competitive. Below, we’ve outlined key developments that we will need to embrace in the next five years. 1. The Rising Power of Influencers It’s impossible...
The Connection Between Next-Gen Advertising and Artificial Intelligence
30 January 2020, Thursday;
Ever wondered, “When will artificial intelligence become a part of our lives?” Ironically, anyone Googling this question is probably unaware that they are already being tracked by AI... AI IS ALREADY HERE Yes, artificial intelligence (AI) is already being utilized in numerous industries. From healthcare to food, and from manufacturing...
What Happened in Digital in 2019?
14 January 2020, Tuesday;
As we all know, the number of internet users continues to grow each day. Today, many of the things we want are just a click away. According to We Are Social data, the number of internet users increased by 400 million compared to the previous year. This represents an annual...
Why Is Advertising Important During Times of Crisis?
12 December 2019, Thursday;
With the advancements in the digital world, it has become easier for brands to promote themselves through digital platforms. However, competition among brands remains fierce. For brands to survive in such a competitive environment and create demand for their products and services, advertising plays a crucial role. But does advertising...
What Can Digital Advertising Agencies Bring to Your Brand?
25 November 2019, Monday;
In today’s world, not appearing on social media or ranking low in search results is a critical issue that requires immediate attention, especially for your brand! Social media, when strategically utilized, significantly strengthens brands and businesses over time. Partnering with an expert digital team ensures that your social media accounts...
How to Choose the Right Advertising Agency?
07 November 2019, Thursday;
In today’s digital age, there’s no doubt that brands need an advertising agency that truly understands the digital landscape. But how do you find an innovative digital advertising agency? The right agency can help your brand grow and thrive, but selecting the perfect one requires evaluating certain criteria. Before entrusting...
Crafting an Effective Digital Media Strategy
29 October 2019, Tuesday;
We’re at the heart of the digital age, and as this journey continues to expand, businesses and brands are increasingly turning to digital media to promote themselves and their products. Yes, we use digital media, but are we achieving the desired results? Without a roadmap, the chances of falling short...
The Best Way to Understand Customers: Persona
16 October 2019, Wednesday;
What is a target audience? Simply put, it’s the side of us we know and understand best. Those involved in digital marketing understand the significance of a well-defined target audience. But identifying the target audience isn’t as challenging as it seems. How can we best understand our audience? Through personas!...
Facebook Horizon Goes Live in 2020!
09 October 2019, Wednesday;
The digital world continues to evolve rapidly, breaking boundaries and creating new platforms for people to enjoy the fun and interactive aspects of technology. At the ‘Oculus Connect 6’ event in California, Mark Zuckerberg introduced Facebook Horizon, a new social VR platform that represents the pinnacle of what we’ve learned...
The New Trend in Marketing: Experiential Marketing
03 October 2019, Thursday;
We live in a consumer-driven era, and every one of us is a consumer. We want to use and experience a product or service, but what if we aren’t satisfied afterward?Does trying or using a product always mean we need to buy it first? The answer is no! When consumers...