The Importance of Design Language in Branding
27 September 2019, Friday;
Design Initiates the Branding Process Design not only defines a brand’s production strategy but also reflects its standout features to consumers. It determines the stages of product development and introduction, marking the beginning of the branding journey. Branding and design are not limited to visual factors; they also activate functionality....
We’ve Already Embraced Digital Branding!
16 September 2019, Monday;
All marketing and communication activities conducted on online platforms fall under the umbrella of digital brand management. The goal of digital brand management is to ensure that the brand stands out and maintains its presence on internet platforms. One of the most crucial aspects of brand management is the real-time...
How Active Are We on Social Media?
05 September 2019, Thursday;
With the integration of smartphones into our lives, the time we spend online has significantly increased, and our concept of socializing has evolved accordingly. Social media, which appeals to a vast audience, continues to grow in power, drawing strength from 45% of the global population—equivalent to 3.5 billion people. This...
Instagram’s New Approach: Content Moderation in Your Hands
22 August 2019, Thursday;
One of the most significant challenges of the internet today is the rapid spread of misinformation and fake news. So, what’s new? Facebook, which also owns Instagram, has introduced a new measure aimed at minimizing the impact of misinformation. Through a third-party fact-checking system, content accuracy can now be analyzed....
LinkedIn Brings a Fresh Perspective to Ad Campaign Objectives
05 August 2019, Monday;
As we all know, LinkedIn is a platform tailored for professionals and aspiring job seekers, serving as a bridge between talent and opportunity. It facilitates connections across all demographics, industries, and age groups, eliminating barriers of hierarchy. Over time, as social media captured global attention, every platform, including LinkedIn, began...
Are We Addicted to Social Media, or Is Social Media Addicted to Us?
05 July 2019, Friday;
It’s an undeniable truth: without us—its users—no social media platform could survive. We'd love to say something bold like, "Social media exists because of us!" but let’s face it: when we’re not staring into that blue-lit screen, we feel incomplete, like we’re missing out. Sitting on the couch and endlessly...
Thinking of the New in Three Dimensions
26 June 2019, Wednesday;
In an era where being new and possessing the new is indispensable, it is essential to think of time in three dimensions—past, present, and future—and shape the new by leveraging these dimensions. Thinking of time in three dimensions is a mindset that should be adopted in every aspect of life....
Facebook Introduces a Game-Changing Currency
13 June 2019, Thursday;
Facebook, one of the giants of social media, is preparing to unveil its cryptocurrency project, GlobalCoin, also known as Libra. This initiative could revolutionize digital payments and e-commerce processes within social networks, offering various functions to its users. With GlobalCoin, Facebook users will be able to save money, trade, exchange...
How to Build a Successful SEO Strategy?
24 May 2019, Friday;
Search Engine Optimization (SEO) refers to the technical adjustments made to websites to improve their visibility and accessibility on search engines. SEO is a constantly evolving field that encompasses various elements. Without a clear plan and strategy, the likelihood of success in an SEO campaign is very low. Especially on...
The Future of Digital Marketing in 2019: Video Content Marketing
14 March 2019, Thursday;
We are in an era where rapidly advancing technology continuously reshapes internet habits. People's access patterns—when, where, and how they engage—are becoming increasingly fluid in a boundless digital landscape. In this limitless environment, individuals prioritize efficiency, seeking practical solutions for their daily needs, including their digital experiences. Instead of lengthy...
Soaring Toward Excellence: The Journey of Branding
13 March 2019, Wednesday;
What is branding? What does it mean to become a brand? These questions are frequently asked and deeply explored in the business world. One of the best definitions of branding could be: "Branding is soaring toward excellence, striving to perfect one's craft, and delivering the best." Achieving this requires attention...
Characteristics of Resilient Brands in the New Era
13 March 2019, Wednesday;
The world is undergoing a period of significant change and transformation, unlike anything seen before. Concepts like marketing, sales, HR, and economics now require the prefix "new" as traditional approaches fall short. The rapid changes compel us to introduce new strategies and perspectives. Brands, too, are deeply affected by this...