With the integration of smartphones into our lives, the time we spend online has significantly increased, and our concept of socializing has evolved accordingly. Social media, which appeals to a vast audience, continues to grow in power, drawing strength from 45% of the global population—equivalent to 3.5 billion people. This vast number includes people who use their phones daily to communicate, complete tasks online, scroll through Instagram on their commute, read tweets, laugh at funny posts from friends, and stay connected on WhatsApp. In essence, it’s the people we encounter in everyday life—it’s us.

While our social media habits may sometimes seem exaggerated, it’s hard to overlook the positive aspects of these platforms.

The Positive Impact of Social Media

Thanks to increased social media usage and internet accessibility, people can easily connect, share ideas, and understand different perspectives. It has created opportunities to engage with people we may never meet in person, broadening our worldview. Essentially, we can interact with 3.5 billion people regardless of time and place. However, this global social media usage isn’t evenly distributed.

Social Media Usage Around the World

When comparing social media usage by population, the United States leads with 67% of its population using social media. In contrast, China and Brazil are at 52%, Indonesia at 47%, and India at 27%. Turkey also sees 47% of its population actively using social media. These differences can often correlate with a country’s level of development. Notably, Turkey’s annual digital growth statistics reveal that both internet and social media usage have steadily increased over the years.

The Role of Smartphones in Our Lives

Smartphones have become indispensable, so much so that many can’t even run errands without them. They save time, reduce physical effort, and bring everything within reach. According to a study conducted across 33 countries, Turkish people can’t go more than 13 minutes without their smartphones, significantly below the global average. In comparison to European countries, Turkey ranks well above average in smartphone dependency.

Social Media: A Tool for Learning and Inspiration

Social media brings us closer to our goals by offering direct examples of success. Often, these platforms introduce us to experts or individuals who align with our interests, inspiring and motivating us. A simple message or post can be enough to spur us into action. Social media platforms teach us how to live healthier lives, exercise effectively, or even track our daily steps—offering support we might not get face-to-face.

While some argue that social media isolates people and fosters asocial behavior, the opposite can also be true. It connects us to people across the globe, offering opportunities not only for entertainment but also for learning.

For instance, with just one click, we can explore countries we might never visit and learn about their cultures. Social media allows us to gain insights into the world and share our perspectives, fostering a sense of global community and connection.