In an era where being new and possessing the new is indispensable, it is essential to think of time in three dimensions—past, present, and future—and shape the new by leveraging these dimensions.

Thinking of time in three dimensions is a mindset that should be adopted in every aspect of life. When our perspective on an event is confined to its present state, we disregard how it has evolved from the past to the present and the potential it holds for the future.

Creating the Future with the New

In all areas of life, while building on the past and the present, it is crucial to recreate the future with the new. Following the trends and needs of the era requires developing and improving yesterday’s influences on today to carry them forward into the future.

All Roads Lead to Communication

A product that has existed for centuries may transform into something entirely different in the 21st century, but it always carries within it the essence of its original purpose. For example, while modern phones now serve far beyond just making calls, their core function remains communication.

Whether it’s making calls, sending messages, sharing photos on social media, or conducting online banking transactions, all these actions fundamentally rely on staying connected with the world and utilizing that connection to meet our needs.

While additions to a concept can enhance and develop it, they cannot fundamentally alter its essence.

From Clay Tablets to Digital Tablets

In the past, the first advertisements were written on clay tablets or proclaimed by town criers. Modern-day examples of such criers might be vendors at local markets, calling out to attract a limited audience. However, in the 21st century’s globalized world, brands that aim to reach audiences far and wide have transitioned from clay tablets to digital platforms for their messages and visuals.

In every era, the goal has remained the same: advertising and promotion. The methods have merely evolved and transformed over time.

Innovation Rooted in Tradition

Every era and every process contains its own truth, which evolves and gives way to the new. Innovations built upon the solid foundations of tradition leave more profound and enduring marks on the timeline. These marks become the legacy passed on to future generations.