Instagram’s New Approach: Content Moderation in Your Hands

22 August 2019, Thursday

One of the most significant challenges of the internet today is the rapid spread of misinformation and fake news.

So, what’s new?

Facebook, which also owns Instagram, has introduced a new measure aimed at minimizing the impact of misinformation. Through a third-party fact-checking system, content accuracy can now be analyzed. This system allows users to flag content they suspect is false, leaving the final decision to the third-party fact-checking system.

Currently implemented in the U.S., this feature can be used by selecting the three-dot menu on a post, choosing the “Inappropriate” option, and then selecting “False Information.” Instagram’s new system doesn’t outright remove flagged content but ensures such posts don’t appear on hashtag pages or in the Explore section. As a result, posts spreading misinformation are less likely to gain visibility or reach new audiences through promotion.

Combating Misinformation Online

The internet’s vast reach makes it a powerful tool for mobilization but also a platform susceptible to manipulation. This new feature helps curb the spread of misleading content, providing users with a safer environment for consuming information. While the internet offers a wealth of knowledge, it can be challenging to verify its accuracy amidst the noise. Instagram’s fact-checking system brings a layer of reliability, giving users some peace of mind.

Unlike removing content outright, Instagram’s approach focuses on limiting the spread of misinformation. If you don’t already follow accounts that frequently share false information, Instagram’s algorithm reduces the likelihood of these accounts appearing in your feed or Explore section.

The Science of Misinformation Spread

Research shows that false information spreads faster than accurate news. A study published in Science found that misleading content is often more engaging and evokes stronger reactions, such as surprise or outrage. This makes it more likely to be shared. For more insights, see the full report here: Teyit: False News Spreads Faster than Truth.

Instagram’s new measure is a critical step in addressing the influence of misinformation. It highlights the importance of monitoring the content we encounter and its potential impact on user behavior.

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