The Digital World and Creative Thinking
23 June 2021, Wednesday;
Alongside our physical reality, we now live in a parallel universe known as the digital world. A few years ago, our presence in the digital realm merely mirrored our physical existence. Today, however, our digital presence significantly shapes our physical lives. Concepts like influencers, which gained popularity with Instagram, perfectly...
The New Face of Digital Marketing: Phygital Marketing
16 June 2021, Wednesday;
In today’s world, we often associate digital marketing with leveraging technology. However, digital marketing goes beyond merely showcasing products on social media platforms or running ads for a brand. At its core, digital marketing is about understanding the consumer. Once you delve into digital marketing, your strategy will revolve around...
Sustainable Solutions in Digital Marketing: Instincts and Data
09 June 2021, Wednesday;
In the modern era, digital marketing might seem synonymous with social media. While this assumption may appear accurate, the reality is that digital marketing extends far beyond social media, encompassing a robust framework of technical systems. To genuinely excel in digital marketing, understanding its technical intricacies is paramount. The technical...
Real-Time Advertising by Brands
27 May 2021, Thursday;
As brands continue to establish their presence on social media, they leverage various advertising models to connect with their target audience and implement strategic plans. Social media platforms provide brands with tools and supportive environments for creating impactful advertising campaigns that aim to attract and engage users. To boost awareness,...
The Relationship Between Artificial Intelligence and Social Media
09 April 2021, Friday;
Artificial Intelligence Algorithms and Social Media Dynamics Artificial intelligence (AI), a concept representing high-frequency technological advancements, is actively utilized across various fields, including healthcare, education, entertainment, and information technology. At its core, AI is a system where machine-based processes perform cognitive tasks typically requiring human intelligence. These AI technologies form...
How to Create a Brand Name?
04 March 2021, Thursday;
Building a Brand The concept of a brand is rooted in creating awareness for products or services, driven by the power of the brand, and presenting it to customers. Essentially, a brand emerges from a specific idea that establishes itself as a reality in the customer’s mind. This perception is...
Brand Loyalty
18 February 2021, Thursday;
What is Brand Loyalty? The concept of brand loyalty, which holds a distinct significance in marketing, is perceived in various ways today. Comparing pre-digital and post-digital eras, we see that a brand’s ability to inspire trust in customers relies on emotional connections and realistic information. Brand loyalty can be measured...
The World’s Most Valuable Brands Announced
04 February 2021, Thursday;
The international brand valuation organization Brand Finance has shared its research on the "World's Top 500 Most Valuable Brands" with the public. In the ranking, the US company Apple claimed the title of the world's most valuable brand with a brand value of $263.4 billion. Apple was followed by Amazon,...
Instagram Announces Its New Feature: Professional Dashboard
28 January 2021, Thursday;
In an era where social media usage has reached its peak, staying disconnected from these platforms has become nearly impossible. According to Turkey’s 2020 data, 74% of the population are social media users, with 93% consuming video content and spending an average of 7.5 hours online daily. These statistics highlight...
Digital Transformation: Be the Change
28 September 2020, Monday;
Since the 2000s, we have witnessed revolutionary advancements in technology. Each innovation brings something new to our lives, urging us to prepare for this new world. In this era of evolving and expanding digital transformation, how about turning the rules of the game to your advantage? What is Digital Transformation?...
How Did the Pandemic Impact Different Categories in Turkey?
03 May 2020, Sunday;
As we approach the end of May, the effects of COVID-19 continue to persist. Full normalization has not yet been achieved in daily life or professional environments. Online meetings, remote work, curfews, restrictions in public venues, and sector-specific changes are expected to continue for some time. During this period, the...
The Importance of Advertising During Crises
21 April 2020, Tuesday;
During times of crisis, one of the first actions businesses often take is to halt their promotional and advertising activities. Many prefer to wait until the crisis subsides. However, advertising and promotional activities during crises can be incredibly effective and powerful. Why Advertising is More Effective During Crises Businesses that...