Instagram Announces Its New Feature: Professional Dashboard

28 January 2021, Thursday

In an era where social media usage has reached its peak, staying disconnected from these platforms has become nearly impossible. According to Turkey’s 2020 data, 74% of the population are social media users, with 93% consuming video content and spending an average of 7.5 hours online daily. These statistics highlight the need for brands and content creators to leverage users’ screen time effectively, achievable through strategic management and the rich features offered by social media platforms.

With social media evolving into a hub for innovative online shopping and analytics-driven content creation, businesses are enhancing their brand visibility while maintaining strict oversight of their performance. If you’re wondering how to manage both performance and content effectively, Instagram’s new feature might be the perfect solution.

Instagram, already a leading social media platform with features like Reels and IGTV that address video-sharing limitations, has now introduced the Professional Dashboard, aimed at supporting businesses and content creators.

What is the Professional Dashboard?

The Professional Dashboard allows users to monitor performance, utilize advanced tools, and access educational resources. Let’s explore its three main sections:

  1. Track Your Performance
    This section provides access to the performance metrics of your business account, including 30-day statistics to help you monitor engagement and growth effectively.
  2. Grow Your Business
    Tailored to business owners and content creators, this section offers tools for managing Shopping features for businesses and Badges for creators, along with discovering additional features to optimize account management.
  3. Stay Informed
    This section delivers the latest educational content and updates from Instagram, helping users stay ahead of platform developments and best practices.

What Does the Professional Dashboard Offer?

Instagram has previously introduced features like Shops and Branded Content to support businesses and creators. The Professional Dashboard consolidates these tools into a single, easy-to-access location, eliminating management complexity. For companies, this feature streamlines operations and enhances data insights for reaching target audiences more efficiently.

According to recent research, 82 million accounts were visited, and 37 million accounts conducted at least one transaction since November. Instagram aims to further support small businesses and creators through the Professional Dashboard, helping them achieve greater success in e-commerce and brand communication.

A Transformative Digital Tool

Technology, particularly through social media, has introduced a significant force for transformation. Instagram has risen to meet user expectations with enhanced features and continues to evolve. Future updates are expected to focus on Branded Content tools, further solidifying Instagram’s role in supporting businesses and creators.

The Professional Dashboard is a testament to Instagram’s commitment to empowering users and driving success in a digital-first world. With features like this, brands and creators can stay ahead in a competitive, fast-paced digital landscape.

Seray ÇELİK

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