What Happened in Digital in 2019?

14 January 2020, Tuesday

As we all know, the number of internet users continues to grow each day. Today, many of the things we want are just a click away.

According to We Are Social data, the number of internet users increased by 400 million compared to the previous year. This represents an annual growth rate of 10%, reflecting the vibrancy of the sector.

Globally, the total number of internet users has approached 4.5 billion.

If this growth trend continues, we can expect exciting innovations worldwide in 2020.

Key Digital Growth Trends in 2019:

During 2019, the following changes in digital growth rates were observed:

  • Total population: +1.0% / +79 million
  • Mobile users: +2.4% / +123 million
  • Internet users: +10% / +416 million
  • Active social media users: +9.6% / +328 million
  • Mobile social media users: +15% / +476 million

With the increase in internet usage, there has also been a rise in social media users. It’s believed that this growth is closely linked to 400 million WhatsApp users.

What About Advertising Amid This Growth?

While the number of internet users is increasing, Facebook’s advertising audience growth has slowed. Between July and September 2019, Facebook saw only a 0.4% increase in advertising audience size. This growth rate is lower than the 3% increase seen during the second quarter of the same year.

Additionally, while Facebook is still seen as a “youth platform,” recent figures indicate a decline in young users. This decrease may stem from several factors, including Facebook’s proactive measures to remove accounts that violate its terms and conditions.

Where Is the Younger Audience Going?

Recent data shows that TikTok continues its rapid growth worldwide. It is now second only to Instagram in terms of monthly active young users.

In addition to TikTok, Pinterest has also experienced notable growth, boasting 300 million monthly active users and achieving a 30% growth rate in 2019.

Pinterest’s advertising tools indicate that advertisers can reach approximately 8.3 million women across all age groups in Germany, while Instagram allows access to 9.9 million women in the same demographic.

A Recap of Digital in 2019

To sum up, 2019 was a year of significant growth and change in the digital world. Platforms like TikTok and Pinterest made strides, while traditional giants like Facebook saw shifts in their demographics. As we move into 2020, we can expect even more innovations and transformations in the digital landscape. 😊

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