Google Lens Now Integrated into Google Maps

12 March 2020, Thursday

Google has introduced a highly beneficial feature for both restaurant businesses and local and international diners by integrating Google Lens into Google Maps. Previously, Google Lens was integrated into Google’s visual search engine, delighting users with its ability to identify objects in images and perform targeted searches. Now, with the addition of a menu scanning feature, Google Maps takes convenience to the next level, celebrating its 15th anniversary with this update.

Enhanced User Experience Despite Challenges

Although Google had to cancel its annual I/O event this year due to the COVID-19 pandemic, the company did not halt the rollout of preplanned innovations. Always striving to provide a better user experience, Google has updated Google Maps with a feature that allows Google Lens to analyze restaurant menus and highlight popular dishes.

Google Maps, already one of the tech giant’s most widely-used services, is a favorite among millions of users for its navigation and street view features. This new menu scanning functionality is currently available only on Android devices, but it is expected to launch on iOS within a few months. This update is poised to enhance the functionality and popularity of Google Maps.

“Discover Dishes Effortlessly”

Google Maps is an indispensable tool for both business owners and users. Restaurants can upload their details, menus, and images to Google’s database, while users can explore locations, read reviews, and view visuals to make informed decisions. With this new feature, Google Maps elevates the user experience by allowing diners to see the most popular dishes at a restaurant, making decisions easier than ever.

By providing insights into popular menu items, Google eliminates common questions like “What should I eat?”, “Which dish is the best here?”, and “How is this dish presented?” This functionality saves users from lengthy deliberations and enhances their dining experience.

How to Use the New Feature

Here’s a quick guide for users on how to take advantage of this new feature:

  1. When browsing restaurant listings, users will see an option labeled “Discover Dishes” under the menu section.
  2. Clicking on this will redirect them to a new page powered by Google Lens.
  3. On this page, users will find popular dishes highlighted with orange stars next to their names.
  4. Clicking on these dishes will reveal detailed information, including images and reviews from other diners.
  5. If the menu is in a foreign language, users can use the translation feature to view the dish descriptions in their native language.

With this update, Google Maps makes dining choices more informed and seamless, ensuring that users have access to the best recommendations before making their decisions. This feature is expected to significantly enhance the app’s functionality and grow its user base.

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