Instagram Introduces Analytics Tools for Advertisers
05 September 2014, Friday;
The most widely used photo-sharing platform, Instagram, has introduced new tools that provide real-time data to advertisers. The Facebook-owned platform plans to roll out these tools to advertisers next month. With these tools, advertisers can access statistics on age and gender demographics based on the engagement their brands receive. Additionally,...
Misconceptions About LinkedIn
03 September 2014, Wednesday;
LinkedIn, the world’s largest professional social network, currently boasts over 300 million members. While its active user base continues to grow, many people still have misconceptions about LinkedIn and how it works. Here are 8 things you probably misunderstand about LinkedIn: 1. I can only connect with people I personally...
Creating Time-Lapse Videos on Mobile is Now Child’s Play
27 August 2014, Wednesday;
Hyperlapse is an app that allows users to create videos using the time-lapse technique. Instagram has introduced its time-lapse video app, Hyperlapse, enabling users to shoot videos at speeds ranging from 1x to 12x. Users can log into the Hyperlapse app with their Instagram account. Once the videos are ready,...
Facebook Didn’t Fall for the Organic Reach Trick!
26 August 2014, Tuesday;
By reducing the organic reach of brands, Facebook is now prioritizing news stories in its News Feed to improve content quality. In response, some social accounts started publishing their advertisements as news and using clickbait headlines like "You won’t believe what happened" or "This will shock you!" to increase clicks...
The Most Common Mistakes Brands Make on Social Media
20 August 2014, Wednesday;
Most brands know that a significant portion of their target audience is on social media. However, while some brands use social media effectively, others make mistakes that damage their image, reduce their value in customers' eyes, and harm their online reputation. So, what are the common mistakes brands make on...
How to Use Design in Digital Marketing
13 August 2014, Wednesday;
How can you make the best use of design in your digital marketing materials and campaigns? Below, we have listed the key steps to efficiently incorporate design into your digital marketing efforts. 1. Define Your Objectives Start by asking yourself these questions: Once you answer these questions, you can outline...
Twitter Analytics Now Available to All Users!
08 August 2014, Friday;
Twitter's detailed content analysis tool, Twitter Analytics, has been opened to all users. Now, not just advertisers but regular users can also track their performance. Previously available only to publishers, developers, and brands, Twitter Analytics allows users to measure the engagement generated by their tweets. Through this tool, users could...
Strategies to Increase Engagement on Twitter
06 August 2014, Wednesday;
Standing out on Twitter is no easy feat. With 5,700 new pieces of content shared every second, being seen, noticed, and engaged with requires skill and focus. However, there are steps you can take to make your tweets stand out. An eye-catching tweet will be read, clicked, and shared—leading to...
Traditional Marketers vs Digital Marketers
05 August 2014, Tuesday;
Although traditional marketers, who often emerge from sectors like retail, are highly valuable for today's major internet companies, new internet startups require individuals who are more product-focused, data-driven, and skilled in measurement. These individuals are now known as "Growth Hackers," and their popularity is rapidly increasing. Since growing internet startups...
How to Increase Followers on Instagram?
05 August 2014, Tuesday;
With over 200 million users worldwide, Instagram has gained significant popularity, especially after being acquired by Facebook. 57% of active Instagram users access the platform daily, and it has a predominantly young audience. The largest demographic is between the ages of 18 and 29, spending an average of 257 minutes...
A New Delight from APPLE
15 July 2014, Tuesday;
Apple has announced that it will make its Volume Purchase Program (VPP) available in Turkey along with 15 new countries. The program is a system that allows businesses and educational institutions to distribute apps and books to the Apple devices they purchase. The program shares similarities with the Family Sharing...
Twitter Introduces a “Buy” Button Feature
07 July 2014, Monday;
As of this week, a new button labeled "Buy Now" has appeared under certain tweets on Twitter. This new feature, noticed by the tech news site Recode, directs users to the Fancy shopping site via the "Buy" button added beneath tweets on their Twitter homepage. Currently, this feature is only...