Twitter’s detailed content analysis tool, Twitter Analytics, has been opened to all users. Now, not just advertisers but regular users can also track their performance.
Previously available only to publishers, developers, and brands, Twitter Analytics allows users to measure the engagement generated by their tweets. Through this tool, users could analyze retweets, favorites, and followers for promoted tweets, as well as view impressions, app downloads, URL clicks, and the most engaged users and popular tweets.
With its updated version, Twitter Analytics now serves not only advertisers but also regular users. By launching detailed tweet analysis for organic tweets, Twitter provides all users with a free performance tracking service. Users can access the platform via ads.twitter.com/user/username/tweets to view real-time engagement rates for their tweets, including comparisons of total engagement, impressions, and retweets.
On the platform, users can measure their performance over the past 28 days and access detailed analytics for clicks, impressions, profile visits, retweets, and favorites.
With these new updates to Twitter Analytics, advertisers can now analyze both organic and promoted tweets and adjust their Twitter strategies based on these metrics.
Source: dijitalajanslar.com