Instagram Introduces Analytics Tools for Advertisers

05 September 2014, Friday

The most widely used photo-sharing platform, Instagram, has introduced new tools that provide real-time data to advertisers. The Facebook-owned platform plans to roll out these tools to advertisers next month.

With these tools, advertisers can access statistics on age and gender demographics based on the engagement their brands receive. Additionally, another feature allows advertisers to preview how their ads will appear on mobile devices.

Instagram caters to a broad user base, including corporate businesses. Frequently chosen by advertisers to reach their target audience, the platform’s new features are divided into three main sections:

1. Account Insights

With Account Insights, advertisers can see how they are building brand awareness on Instagram. The tool provides data on metrics such as reach and engagement.

2. Ad Insights

Ad Insights showcases the performance of paid campaigns by analyzing reach and engagement for each ad targeted at a specific audience.

3. Ad Staging

Ad Staging enables advertisers and creative teams to preview and save their campaigns before they go live.

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