Standing out on Twitter is no easy feat. With 5,700 new pieces of content shared every second, being seen, noticed, and engaged with requires skill and focus. However, there are steps you can take to make your tweets stand out. An eye-catching tweet will be read, clicked, and shared—leading to engagement. If your goal is to increase engagement, you need to know what to do. This will help you stand out among your competitors.

Before you start writing a tweet, carefully review these steps and define your strategy:

1. Put Yourself in Your Followers’ Shoes

The first step to succeeding on Twitter is to put yourself in your followers’ shoes. Many business owners want to promote their companies on Twitter. However, there’s an important fact to remember: nobody cares about your business!
Start by identifying what matters to your audience. What types of tweets do you read and respond to? These are likely tweets that directly address you, your life, your problems, and your interests.
Your followers are no different! Before writing a tweet, pause and ask yourself these questions about your followers:

• What might they be dealing with today?
• What information can I provide to help them?
• What are the latest industry updates they’d want to know about?

2. Look at Tweets That Have Performed Well

You should review the tweets that have received the most engagement so far. Engagement levels will vary depending on your audience, but we know that tweets with videos, images, and links tend to perform best.
To find your top-performing tweets, you can use tools like My Top Tweet. This tool shows your 10 most popular tweets. You can use this information to guide your new tweets or even reshare older tweets to reach new followers.

3. Be Authentic

Unfortunately, some people aim solely to grab attention, disregarding whether their posts are genuine. However, it’s crucial to remember that people genuinely want to interact with you. Whether you’re good, bad, or imperfect, authenticity matters.
Of course, you can keep some negative aspects of your life private, but avoid creating a completely fake profile. People prefer to engage with someone real—someone who, like them, faces challenges and experiences joy.