Twitter Introduces a “Buy” Button Feature

07 July 2014, Monday

As of this week, a new button labeled “Buy Now” has appeared under certain tweets on Twitter.

This new feature, noticed by the tech news site Recode, directs users to the Fancy shopping site via the “Buy” button added beneath tweets on their Twitter homepage. Currently, this feature is only available on Twitter’s mobile version and does not yet have a web interface.

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