WhatsApp Surprises Users with New Features
26 July 2023, Wednesday;
Widely used by almost everyone today, WhatsApp is evolving beyond just being an instant messaging app by actively listening to user needs and working on new features to enhance its offerings. Among these new features are the ability to add descriptions to shared files and implementing enhanced security measures to...
Effective Strategy in Marketing: Retargeting Marketing
23 July 2023, Sunday;
Many of us spend a significant amount of our time online, and some even conduct their work entirely in the digital space. While we spend so much time on the internet, we often notice advertisements for products or services from websites we previously visited repeatedly appearing before us. While this...
Where Is Society Heading: Society 5.0 and the Digital Age
24 June 2023, Saturday;
In parallel with Industry 4.0, which aims to achieve maximum efficiency by supporting growth and development through machines and robotic technologies, Society 5.0 emerges as a structure that integrates advancing artificial intelligence technologies into everyday life in a human-centered way. Originating in Japan, Society 5.0 envisions a system where AI...
Blue Ocean Strategy in Digital Marketing
28 April 2023, Friday;
In 2005, Professor W. Chan Kim and Renée Mauborgne introduced the "Blue Ocean Strategy," which created a significant impact in the business world. The term "Red Ocean" represents a market saturated with competitors, while "Blue Ocean" refers to a market space that is untapped and free of competition. In the...
Correct Content Marketing = Correct Target Audience
12 April 2023, Wednesday;
With the rise of social media usage, content marketing has become one of the most crucial aspects of digital strategy. To make an impact on digital platforms and stand out from competitors, there’s one key factor to focus on: being unique in content creation. Content marketing is the practice of...
Emerging Social Trend: De-Influencing
29 March 2023, Wednesday;
The term influencing/influencer has become a staple in today’s social media lexicon. Simply put, an influencer is a social media user with a significant following who exerts substantial influence over their audience. But what exactly is "De-influencing"? What is De-Influencing? De-influencing is a new social media trend that originated on...
Effective Creative Content Production in Digital Media
16 March 2023, Thursday;
What is Content? Content refers to anything created to engage a target audience, enhance brand collaboration, and foster interaction with followers. It can take many forms—text, photos, videos, or campaigns—uploaded to websites, social media, or other digital platforms. To grab attention and drive engagement, the content we see or produce...
What Is Doomscrolling?
01 March 2023, Wednesday;
During times of societal trauma, such as earthquakes, floods, fires, or terrorist attacks, do you find yourself endlessly scrolling through social media, unable to stop looking at negative news? If so, you might be caught in the cycle of doomscrolling, or "disaster scrolling." This term, which describes excessive screen time...
How to Create Engagement?
09 November 2022, Wednesday;
The importance of social media in our lives is increasing day by day. Therefore, whether for personal or business purposes, individuals or companies aim to enhance their engagement on social media. The reasons for increasing engagement vary depending on the goals, such as building brand awareness, boosting sales, or increasing...
Online Marketplace
21 October 2022, Friday;
One of the most frequently utilized platforms by e-commerce businesses is the online marketplace. These platforms are designed to support sales and revenue targets through online shopping channels, simplifying e-commerce processes and offering firms the opportunity to sell without the need to manage their e-commerce operations directly. In recent years,...
Learning Phase in Facebook Ads
19 August 2022, Friday;
With advancements in technology and the increasing number of digital media users, digital advertising models have surpassed traditional advertising methods, leading to a major transformation. The widespread use of smartphones, tablets, and computers, coupled with the growing influence of social media, continues to position digital advertising as a dominant force...
Chasing Big Data
29 June 2022, Wednesday;
What is Big Data? Big data refers to data that has been analyzed, classified, and transformed into meaningful and actionable insights. The purpose of big data is for brands to accurately evaluate customer behavior and turn these insights into highly beneficial tools. By leveraging big data, brands can allocate advertising...