Blue Ocean Strategy in Digital Marketing

In 2005, Professor W. Chan Kim and Renée Mauborgne introduced the “Blue Ocean Strategy,” which created a significant impact in the business world. The term “Red Ocean” represents a market saturated with competitors, while “Blue Ocean” refers to a market space that is untapped and free of competition. In the Red Ocean, many businesses compete by employing various pricing strategies for similar products. In contrast, the Blue Ocean is about creating new demand and rendering the competition irrelevant.

The Blue Ocean Strategy focuses on innovation and differentiation, aiming to establish new market spaces and demands rather than outperforming competitors. The term “Blue Ocean” symbolizes an expansive ocean of market opportunities that emerge with new industries or innovations. This strategy seeks to redraw industry boundaries and operate in areas that neutralize competition instead of directly competing.

One of the most prominent examples of the Blue Ocean Strategy is Apple’s iTunes, introduced in 2003. At a time when billions of music files were being illegally downloaded, Apple introduced the first legal format for music downloads. With an easy-to-use platform, Apple allowed users to purchase their favorite songs at reasonable prices, providing legal, affordable, and convenient access to music. By doing so, Apple not only addressed a problem but also created a new revenue stream in an entirely new market.

How to Apply Blue Ocean Strategy in Digital Marketing?

Before the widespread adoption of smartphones and online communication, the Blue Ocean Strategy was often implemented through websites and banners. However, as digital marketing evolved, with SEO, mobile apps, and social media taking the lead, finding a niche digital marketing strategy has become more challenging. Here’s how to implement this strategy effectively in digital marketing:

  1. Leverage Existing Tools Creatively: Rather than trying to invent entirely new techniques, focus on using current digital marketing tools in innovative ways. Creativity in how tools are applied can lead to groundbreaking results.
  2. Use Digital as a Platform for Innovation: Leverage digital platforms to establish creative marketing approaches, branding, and positioning. For example, use social media platforms in unexpected ways to engage users or create unique user experiences through mobile applications.
  3. Focus on Unique Value Propositions: Identify unmet needs within the market and address them with innovative solutions. This involves crafting campaigns that resonate uniquely with your target audience.

By using the Blue Ocean Strategy in digital marketing, brands can carve out new spaces, redefine markets, and create opportunities that go beyond traditional competition. It’s not just about performing better in the existing framework but about reshaping the framework itself.

Banu Çiçek DEMİR

Privacy Policy

Please read this Privacy Policy before making any transactions on the 1618.agency site.
If you do not accept the Privacy Policy, please do not make any transactions on the
1618.agency site. This Privacy Policy is valid for the 1618.agency com site and is not
binding for other sites mentioned on the 1618.agency site. With this Privacy Policy, you
accept the terms of 1618.agency.

Personal Information
To introduce our products to you, to inform you about our new products, services or
promotions, to sell new products or to provide after-sales support, on the 1618.agency
site; We may need to ask for your specific, personal information such as your name,
address, e-mail address and telephone number. If your current information is not
sufficient, additional information may be requested from you via communication tools
such as e-mail, telephone or fax. The information collected within this scope is
considered personal information on the 1618.agency website.

Sharing of Information
Protecting the personal information of visitors to the website is among the main
principles of the 1618.agency website. Data that does not contain personal information
(operating system used, gender of visitors, etc.) may be shared with third parties for the

purpose of providing information. Private information considered personal, third parties
and personal information, unless legally required by us; It may be shared with other sites
within the company for information or promotional purposes.
Non-Personal Information Collected Automatically
In order to obtain more detailed information about our 1618.agency visitors, our site may
send information files called cookies to your computer. These files are files that contain
technical information about the system you use and are widely used around the world.

Security
1618.agency takes the necessary technological measures for the absolute security of
the data. However, no technological system is 100% secure. We would like you to know
that 1618.agency is trying to take the necessary measures to prevent or minimize risks
such as misuse or unauthorized access to your personal information and to make
informative publications in this regard. In particular, credit card information used during
online transactions is received from you with 128 bit encryption technology and
transmitted to the bank.

Accuracy of Collected Data
1618.agency may replace or delete incomplete or incorrect information entered by its
visitor with new information from the visitor or correct information obtained through
cross-examination method.

Changes
As 1618.agency, we may change or remove this Privacy Policy, the Site or access to
these pages at any time and without notice.

Let's keep in touch

Please enter your email address to download our agency presentation.