What Can Agencies Accelerate with AI?

16 January 2026, Friday

Artificial intelligence is no longer an experimental domain for agencies; it has become an integral part of daily workflows. When positioned correctly, AI simplifies processes, increases speed, and enables teams to allocate more time to the creative and strategic dimensions of their work.

So, what can agencies genuinely accelerate with AI today? Let’s examine this through concise and clear headings.

Ideation and Concept Development

AI does not replace creative thinking; it accelerates the ideation process.

  • Campaign slogan alternatives
  • Content and video concept headlines
  • Opening lines and alternative perspectives

Rather than starting from a blank page, teams can build upon a strong foundation and refine ideas through human insight and creative judgment.

Content Drafting

Blogs, social media posts, email campaigns, or video scripts—AI delivers significant time savings, particularly at the drafting stage.

However, the true value on the agency side emerges through:

  • brand voice alignment,
  • tonal consistency,
  • and strategic emphasis.

AI accelerates the process; the agency elevates the content.

Visual and Video Pre-Production

One of the most time-consuming aspects of design is defining what to create.

  • Visual production briefs
  • Storyboards and scene flows
  • Video editing and sequencing suggestions

At this stage, AI provides clarity, enabling design teams to transition more quickly from planning to execution.

Research and Strategic Support

AI serves as a powerful accelerator for strategy teams.

  • Competitor analysis summaries
  • Industry trend overviews
  • Target audience insights

While AI enables rapid access to data, interpretation and strategic application remain grounded in agency expertise.

Revision and Alternative Generation

Producing multiple versions is an inherent part of agency work.

  • Copy and headline variations
  • Short, impactful alternatives
  • Different structures for A/B testing

By reducing trial-and-error cycles, AI enhances efficiency across iterative processes.

Conclusion

AI does not replace agencies; it accelerates them.

At 1,618 Agency, we position artificial intelligence as a tool that:

  • simplifies processes,
  • optimizes time usage,
  • and creates space for creativity.

Ultimately, the objective is not merely to work faster, but to accelerate the right tasks at the right stages.

YEŞİM DENİZ

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