TÜİK: “Social Media is Mostly Used for Image Building and Product Promotion”

19 January 2014, Sunday

According to the “Information Technologies Usage in Enterprises” report for 2013 by the Turkish Statistical Institute (TÜİK), 95.3% of entrepreneurs use social networks. Social networks are followed by blogs and microblogs at 39.3%, multimedia sharing sites at 35.9%, and wiki-based information-sharing platforms at 11.4%. The primary purpose of social media usage is promotion, creating an image, and product marketing activities, accounting for 77.5%.

Other examples and rates of social media usage identified in the study are as follows:

  • Receiving/responding to customer feedback, suggestions, and complaints (57.3%)
  • Exchanging ideas and sharing information between enterprises (38.5%)
  • Involving customers in product development/innovation processes (36.9%)
  • Recruiting and hiring staff (28.9%)
  • Collaborating with business partners and other organizations (24.8%)

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