The Most Preferred Mobile Applications of 2015

12 January 2016, Tuesday

As we bid farewell to 2015, we were curious about which mobile applications were most favored by users. With the increasing prevalence of smartphones, companies continued to release apps to meet user needs. Here’s a list of the most preferred apps from the year:

1. Facebook
Facebook remains the world’s largest and most popular social network, ranking first on this list. Mobile users spend a significant portion of their time on Facebook, which continues to evolve and attract users. An impressive 71.1% of mobile users actively use Facebook.

2. YouTube
As the leading platform for sharing and watching video content, YouTube secures the second spot. As part of Google’s services, YouTube is actively used by 57% of mobile users.

3. Google Search
The go-to app for instant answers and information, Google Search ranks third among the most preferred apps. With a 51.8% usage rate, it reaches nearly half of all mobile users.

4. Facebook Messenger
Following closely behind Google Search, Facebook Messenger is used by 51.8% of mobile users. This messaging app, developed by Facebook, has become an indispensable part of daily life.

5. Google Play
In the U.S., Google Play functions as a shopping platform, while in other regions, it serves as the app store for Android devices. A total of 51.1% of mobile users utilize this application.

6. Google Maps
The navigation app Google Maps is a favorite among both iOS and Android users, offering reliable directions. It is used by 46.7% of mobile users, especially in countries outside the U.S.

7. Gmail
Among email services, Gmail is the most widely preferred. With a 43.3% usage rate, it stands out as a useful tool for mobile users.

8. Instagram
Acquired by Facebook, Instagram has become a popular photo-sharing app. With a 35.9% usage rate, it ranks eighth on this list. Instagram’s advertising capabilities have also made it a valuable platform for brands.

9. Apple Maps
Designed as a competitor to Google Maps, Apple Maps has not achieved the same level of success. It is used by 26.2% of mobile users, primarily in the U.S., and sees less usage in other regions.

10. Twitter
As the world’s second-largest social network after Facebook, Twitter is used by 25.5% of mobile users. With billions of tweets compressed into 140 characters, it remains a global interest hub.

11. Pinterest
Initially very popular upon its launch, Pinterest has since struggled to maintain its momentum. Nevertheless, it is still preferred by 21.3% of mobile users.

12. Snapchat
Snapchat has experienced rapid growth over the past two years. By the end of 2015, its innovative features had garnered significant attention. Known for its ephemeral photo-sharing feature, Snapchat is used by 20.5% of mobile users, a figure expected to rise further in 2016.

Leveraging These Insights in 2016

As you plan your brand’s or organization’s social media strategy for 2016, these insights can help guide your positioning efforts. By targeting the platforms most used by your audience, you can achieve effective advertising and marketing outcomes, staying ahead of your competitors.

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