Social Media Updates!

04 March 2016, Friday

Social media is a dynamic and ever-changing platform. Various social media networks continuously introduce updates and features to stand out from competitors and offer better services to users. From mobile apps and smartphones to business-oriented tools and entertainment platforms, here are the latest developments from this week:

WhatsApp Introduces File Sharing!

With over 1 billion users, WhatsApp remains the most popular messaging platform. While it meets everyday communication needs, it is now offering a new feature aimed at users in the business world: document sharing.

Moving forward, WhatsApp will allow users to share not only images and videos but also files through both iOS and Android devices.

To use this feature, simply click on the paperclip icon within the app. Currently, WhatsApp only supports PDF files, but it allows you to provide links to download files from iCloud, Dropbox, and Quip.

This new feature is available in the latest version of WhatsApp, which has been completely free since January. This update is particularly beneficial for businesses, agencies, and organizations that communicate with their clients via WhatsApp.

Facebook’s New Video Advertising Tool for Small Businesses

Facebook continues to enhance its user offerings. According to the latest data, the platform has over 3 million active advertisers, including about 50 million small businesses.

Small businesses use Facebook pages to connect with their current and potential customers, helping them grow their presence. Recognizing this, Facebook introduced a new feature called Your Business Story.

This feature allows small businesses to share their story through photos, music, and text with their audience. It promises to be a valuable tool for businesses looking to enhance their marketing strategies and streamline communication with customers.

Snapchat’s First Web-Based Live Broadcast

Snapchat, which has traditionally been a mobile-only platform, made its web debut during the Oscars. For the first time, Snapchat showcased user-generated and celebrity videos on its website.

This move marks Snapchat’s initial step from mobile to web. With this update, users could access Oscar-related videos via the web, expanding the app’s accessibility.

Having grown its user base significantly over the past year, Snapchat continues to remain one of the most preferred social media apps. Its venture into web-based broadcasting during a high-profile event like the Oscars demonstrates its ambition to reach a broader audience.

Foursquare’s New Feature: Route Mapping

Foursquare introduced a route creation feature for its users. This update allows users to mark their current location or a desired destination and generate a list of venues in the selected area.

To use this feature:

  1. Open Foursquare’s search bar.
  2. Click the icon in the top-right corner to access the map.
  3. Tap on the “Draw” option on the right side of the screen and select the area you want.

For active Foursquare users, this new feature makes finding venues more convenient. You can filter your search by preferences such as interest, distance, and price, making it easier to find suitable places.

Stay tuned for more updates as social media platforms continue to innovate and enhance their user experiences!

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