ChatGPT’s Contribution to the Digital World: The Role of Advanced AI Technology
22 April 2024, Monday;
In today's world, artificial intelligence (AI) technology is rapidly evolving and revolutionizing numerous industries. Among the forefront players of this transformation are systems like ChatGPT, equipped with advanced language understanding and generation capabilities. ChatGPT's contributions to the digital realm enable businesses and various organizations to operate more efficiently, effectively, and...
Capturing Engagement on Instagram
23 February 2024, Friday;
Instagram, a platform originally built around visuals, has increasingly pivoted toward video sharing, especially focusing on Reels in recent years. Most of us find ourselves scrolling through the Reels tab rather than spending time on the traditional feed. Instagram, known for adopting successful features from competitors, integrated Stories from Snapchat...
The Key to the Digital Age: Social Benefit
20 December 2023, Wednesday;
Social Benefit is a concept used to describe efforts that serve the betterment of humanity or society. While it traditionally brings to mind civil society and initiatives, in today’s digital world and consumption habits, it has become a critical factor influencing consumer decision-making processes in the branding and identity-building journey....
How Is Unavoidable Success Possible While Creating a Digital Impact?
01 November 2023, Wednesday;
Content Creation and Management define how a brand communicates with its target audiences and sub-audiences. This process focuses on ensuring the sustainability of the content produced and striving for effective results. Content Creation and Management are the ultimate outcomes of teamwork, with its three pillars being content creation, strategy, and...
A New Era on Twitter: “X”
22 September 2023, Friday;
Since Elon Musk acquired Twitter, the platform has undergone numerous changes. Now, another major transformation is taking place as the name "Twitter" is being retired in favor of a new identity: "X." Alongside this rebranding, the iconic bird logo has been replaced. The billionaire entrepreneur announced the rebranding with the...
How Artificial Intelligence Impacts Our Social Media Accounts
18 August 2023, Friday;
The management, understanding, and monitoring of social media platforms and their users rely heavily on certain metrics powered by artificial intelligence (AI). When we consider user experience, the significance of AI technology as a control mechanism in social media becomes clear. Facebook: Leading in AI Integration Facebook stands at the...
WhatsApp Surprises Users with New Features
26 July 2023, Wednesday;
Widely used by almost everyone today, WhatsApp is evolving beyond just being an instant messaging app by actively listening to user needs and working on new features to enhance its offerings. Among these new features are the ability to add descriptions to shared files and implementing enhanced security measures to...
Effective Strategy in Marketing: Retargeting Marketing
23 July 2023, Sunday;
Many of us spend a significant amount of our time online, and some even conduct their work entirely in the digital space. While we spend so much time on the internet, we often notice advertisements for products or services from websites we previously visited repeatedly appearing before us. While this...
Where Is Society Heading: Society 5.0 and the Digital Age
24 June 2023, Saturday;
In parallel with Industry 4.0, which aims to achieve maximum efficiency by supporting growth and development through machines and robotic technologies, Society 5.0 emerges as a structure that integrates advancing artificial intelligence technologies into everyday life in a human-centered way. Originating in Japan, Society 5.0 envisions a system where AI...
Blue Ocean Strategy in Digital Marketing
28 April 2023, Friday;
In 2005, Professor W. Chan Kim and Renée Mauborgne introduced the "Blue Ocean Strategy," which created a significant impact in the business world. The term "Red Ocean" represents a market saturated with competitors, while "Blue Ocean" refers to a market space that is untapped and free of competition. In the...
Correct Content Marketing = Correct Target Audience
12 April 2023, Wednesday;
With the rise of social media usage, content marketing has become one of the most crucial aspects of digital strategy. To make an impact on digital platforms and stand out from competitors, there’s one key factor to focus on: being unique in content creation. Content marketing is the practice of...
Emerging Social Trend: De-Influencing
29 March 2023, Wednesday;
The term influencing/influencer has become a staple in today’s social media lexicon. Simply put, an influencer is a social media user with a significant following who exerts substantial influence over their audience. But what exactly is "De-influencing"? What is De-Influencing? De-influencing is a new social media trend that originated on...