Following Snapchat’s lead, many social media platforms have integrated a stories feature into their apps. With its latest update, Facebook has captured attention by enhancing this feature.
The familiar feature, already popular on Instagram and Snapchat, continues to evolve on Facebook. With the anticipated update, Facebook will allow 5 to 15-second skippable sponsored stories.
Currently, Facebook is also working on “Unskippable Stories” as part of its advertising models. These ad formats are expected to roll out soon on both Facebook and Instagram.