In our previous article, we discussed how to create content and the right types of content. In this piece, we’ll focus on the concept of the digital consumer and how to manage content effectively in their living space—social media.
Understanding the Digital Consumer
For brands, understanding the behavior and preferences of the digital consumer group is becoming increasingly crucial. Research conducted by a health insurance company revealed that smartphone users check their phones every 18 minutes when awake. Additionally, by 2020, the number of people owning mobile phones surpassed the number of people with access to electricity.
So, what exactly is a digital consumer? Where do they “live,” and what do they do?
A digital consumer uses technology to shop in physical retail stores. They often research a product beforehand or compare it with another brand’s offering while in-store using their mobile devices. This shows how digital transformation has rapidly changed consumer behavior. Consumers no longer shop traditionally; instead, they research products on their mobile devices and choose the one that best meets their needs.
While this shift benefits consumers by offering more convenience and options, it compels brands and store owners to reevaluate their strategies. Digital-first brands are leveraging social media content marketing and digital advertising to reach potential customers in online spaces. They create content strategies that align with their target audience’s preferences, ensuring their communication tone resonates. By sharing relatable and engaging stories, brands foster trust and loyalty among consumers.
How to Effectively Manage Content?
Content creation is one thing, but managing it effectively is equally important. Here’s how:
Create a Content Calendar
A well-structured content calendar ensures consistent posting and helps determine what type of content to share on specific days. Regular and thoughtfully spaced content keeps your audience engaged without overwhelming them.
This approach positions your brand as a trusted friend—one that provides value, offers solutions, and addresses problems. A content calendar is vital for producing and publishing content systematically. Ensure the calendar aligns with your goals, resources, and audience expectations. You can plan content daily, weekly, and monthly as follows:
- Daily: Twitter updates, news shared on Facebook, and responding to blog comments.
- Weekly: Short videos, articles, or updates to your website.
- Monthly: In-depth blog posts, interviews, customer stories, video series, or contest announcements.
Keep Your Audience Engaged
Your goal is to create content that keeps your audience curious and eagerly awaiting the next post. To achieve this, be present wherever your target audience is, and build strong, warm connections with them. Always deliver the right message to the right audience at the right time—proving your expertise while providing an enjoyable experience.
By following these guidelines, you can establish a robust online presence and ensure your content becomes an indispensable part of your audience’s digital lives.
For more insights into digital marketing and social media, visit www.looknewmedia.net.
Source:
https://dijitalpano.wordpress.com/2011/04/27/perakendenin-fiziksel-dunyasinda-dijital-tuketici/
Ann Handley, C.C. Chapman, Content Rules: How to Create Killer Content for the Digital Age (Istanbul Bagcilar; 2013).