Instagram’s “Stories” feature, inspired by Snapchat and widely discussed since its launch, has officially completed its first year. According to statistics shared by Instagram, Turkey ranks 4th globally in Stories usage.
In just one year, Stories has reached 250 million daily active users. Brands have also shown significant interest, with 50% of businesses posting at least one story in the last 28 days. Businesses primarily use Stories for promotions, campaigns, contests, tutorials, product launches, and behind-the-scenes content.
Key Statistics from Instagram’s First Year of Stories:
- The most popular hashtags used in Stories include #GoodMorning, #Work, #GoodNight, #Mood, #HappyBirthday, #Tbt, #Love, #Home, #Bomdia (Portuguese for “good morning”), and #Relax.
- One out of every five Stories receives a direct message.
- The most-used stickers are Location, Digital Clock, Like, Hashtag, and Weather.
- The favorite face filters among users are Dog Ears, Sleep Mask, Bunny Ears, Heart Dart, and Koala Ears.
User Engagement:
- Under-25 users spend an average of 32 minutes daily on Stories.
- Over-25 users spend an average of 24 minutes daily on Stories.
As of April, Instagram announced it had reached 700 million active users, with Stories emerging as a flagship feature. Since its launch, Stories has introduced live streaming, creative filters, stickers, location tags, and more, making it a user favorite.
Today, 250 million users worldwide use Instagram Stories daily to share moments from their lives. As Stories celebrates its first anniversary with remarkable success, the platform’s next phase of development remains highly anticipated.