Facebook Marketplace Strengthened by Artificial Intelligence

16 October 2018, Tuesday

As online shopping became increasingly popular, Facebook introduced Facebook Marketplace to its users in 2016. By March 2018, Marketplace was launched in Turkey, and within two years, it had transformed into a global hub where people could discover items they love, connect with others, buy and sell across various sectors, and even earn enough to support their livelihoods.

Celebrating its two-year anniversary, Marketplace embraced its popularity by integrating artificial intelligence (AI)-powered features to stay ahead of competitors. These AI features aim to enhance shopping experiences, streamline transactions, and create new opportunities for buyers and sellers.

AI now enables automatic photo quality enhancements and categorization of price ranges and recommendations. For example, when listing an item for sale, Marketplace can suggest a price based on recently sold similar items, helping sellers close deals faster.

Future developments aim to offer even more practical applications. For instance, users may soon be able to take a photo of an item or accessory they like, and Marketplace’s AI could locate nearby sellers or listings. It might even suggest ways to decorate a home or office space by analyzing uploaded images and providing tailored furniture recommendations.

Efforts to make Marketplace a secure platform for transactions are ongoing. Recognizing the importance of trust in online shopping, the platform has invested in safety features such as inappropriate content detection, buyer and seller ratings, and improved reporting tools. Additionally, initiatives like badges and ratings for trustworthy users are being used to foster a safer community and encourage positive experiences.

As Marketplace marked its second anniversary, its developers expressed how inspired they are by their users’ stories. From individuals supporting their families by building and selling birdhouses after personal losses, to eco-conscious users adopting zero-waste lifestyles by exclusively purchasing second-hand items, these experiences fuel Marketplace’s commitment to creating a safer, more enjoyable, and sustainable platform for everyone.

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