Since Elon Musk acquired Twitter, the platform has undergone numerous changes. Now, another major transformation is taking place as the name “Twitter” is being retired in favor of a new identity: “X.” Alongside this rebranding, the iconic bird logo has been replaced.
The billionaire entrepreneur announced the rebranding with the statement, “Soon, we will bid farewell to the Twitter brand and, gradually, to all the birds.” Musk added clarity during a Spaces session by saying, “We are cutting the Twitter logo off the building with a welder.” He expressed that the change aims to embody “the imperfections that make each human unique.”
For years, Twitter was synonymous with its bird logo, but under Elon Musk’s direction, it has been replaced with the “X” logo. Interestingly, typing X.com now redirects users to Twitter’s platform.
It’s no secret how much Musk favors the letter “X.” Tracing back to 1999, the fintech startup X.com eventually became PayPal, where Musk was one of the co-founders. In 2017, Musk repurchased the domain name X.com from PayPal. This love for “X” continued with the establishment of SpaceX in 2002 and Tesla’s Model X in 2015. Musk even named his child, born in 2020, X Æ A-12. After renaming Twitter’s parent company to X Corp, Musk also introduced his AI company, xAI. Now, the rebranding of Twitter into “X” marks his latest move.
Public Reaction and Future Outlook
The rebranding of Twitter has elicited mixed reactions from its user base. While some are intrigued by the fresh direction, others feel nostalgic about the iconic Twitter identity and are skeptical about the change.
As the platform evolves into “X,” its long-term effects on brand perception and user experience remain to be seen. What do you think—will users adapt quickly to this transformation, or will the legacy of Twitter linger for some time?