A Brand-New Instagram!

12 May 2016, Thursday

Launched in 2010 and acquired by Facebook in 2012, Instagram underwent a major transformation after five years of operation. To provide over 400 million users with a higher quality and richer service experience, Instagram made significant changes to its logo and interface.

Recently, Instagram gained attention with algorithm updates and extended video durations. This redesign introduces tools like Explore, Boomerang, and Layout, further enriching the user experience.

The new logo incorporates colors from Hyperlapse, Boomerang, and Layout applications, moving away from its old pastel tones. The redesigned interface aims to be more user-focused, drawing attention to photo and video content with a simpler and more streamlined design.

In particular, the Android interface now closely resembles the iOS design. Instagram has also updated its web interface, opting for a black-and-white logo in this space.

Key Updates in the Redesigned Instagram Interface:

  • New Icon: Represents a versatile camera with a gradient rainbow shape that reflects Instagram’s essence.
  • Unified Logo Set: Features a consistent design across the product family, including Hyperlapse, Layout, and Boomerang.
  • Enhanced Focus: Updates to the interface and typography emphasize photos and videos.
  • Purely Aesthetic Changes: All updates focus on visual design without functional changes.

With over 80 million photos and videos shared daily, Instagram’s new logo and interface have become a hot topic in social media. While many users appreciate the updates, there is also a group of users who express dissatisfaction.

You can watch Instagram’s logo redesign video below.

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