Crisis Communication Management: To Stay Silent or to Speak Up?
31 October 2025, Friday;
A brand’s true character reveals itself in times of crisis.Campaign successes, high engagement rates, impressive launches — those are the highlights.But what truly matters is how a brand behaves when things go wrong. So, in a crisis, should you stay silent — or speak up? 🧭 Is Silence Always a...
Turkey’s Digital Marketing Trends 2025: Local Market Dynamics and Global Influences
24 October 2025, Friday;
How is digital marketing evolving in Turkey in 2025? With artificial intelligence, social commerce, and locally adapted strategies, new opportunities are emerging for brands. 1. Where Is Digital Marketing Heading in 2025? The digital marketing landscape is transforming rapidly. By 2025, global trends are centered around AI-powered personalization, short-form video...
Telling Your Brand Story Through Audio Content and Podcasts
17 October 2025, Friday;
The world of digital marketing is constantly evolving. But here’s the question: is your brand’s voice being heard amid all this change? Are you ready to move beyond visual content and discover new ways to build a direct, authentic connection with your audience? That’s exactly where audio content and podcasts...
Brand Consulting: The Journey from Strategy to Identity
10 October 2025, Friday;
Every brand begins with a story.But who decides how that story will be told?Is it possible to tell a powerful story without the right strategy? Today, brands don’t just offer products or services — they offer value, experience, and identity.This means that branding is no longer just about existing; it’s...
Inspiring Examples from Global Brands’ 2025 Digital Media Strategies
04 October 2025, Saturday;
Digital media is no longer just about visibility—it’s about building meaningful connections between brands and consumers. By 2025, global brands aren’t simply selling products; they’re offering experiences, stories, and values. So, what can we learn from them? And how can we apply these insights to our own digital strategies? ConclusionThese...
Red Lines in AI Content: Risk, Labeling, and Trust in 2025
26 September 2025, Friday;
AI-generated content has become a natural part of marketing. But it’s not only about “how fast it’s produced”—“how trustworthy it is” matters just as much. In 2025, the critical question for brands is this: How can we make AI content safe, transparent, and compliant? 1) Why Now? 2) Where Are...
Guerrilla Tactics in Social Media Campaigns: Creating Big Impact with Small Touches
22 September 2025, Monday;
Today, for brands to stand out on social media, it’s not only about producing quality content, but also about making creative and unexpected moves. This is exactly where guerrilla tactics come into play. So, what are guerrilla tactics and how can they be applied in social media campaigns. What Are...
Visibility in Social Search: Social SEO Roadmap for TikTok and Instagram
05 September 2025, Friday;
Why Now? Anatomy of Social Search 1) Capturing Query Language Searchable titles don’t break brand tone; they should be simple and clear: 2) The Triple Alignment (Cover – First Line – Description) This trio is a clear “topic signal” for the algorithm. 3) Captions and Accessibility Short descriptions (no more...
Content Creation with Artificial Intelligence on Social Media: Opportunities and Risks
29 August 2025, Friday;
Content Creation with Artificial Intelligence on Social Media: Opportunities and Risks In the world of digital marketing, artificial intelligence (AI) is transforming how brands create content. Thanks to tools like ChatGPT, Midjourney, Runway, and Opus Clip, text, visuals, and video content can now be produced faster and more affordably than...
Storytelling with Data: How Data-Driven Creativity Really Works
11 July 2025, Friday;
Creativity has long been associated with intuition, imagination, and emotional resonance. But today, alongside these internal resources, a powerful new force has entered the creative process: data. “Data-driven creativity” is becoming a strategic approach that allows brands to communicate with sharper focus, stronger impact, and measurable outcomes. But does data...
Advertising to the Subconscious: Maximizing Creative Impact with Neuromarketing
04 July 2025, Friday;
Advertising isn't just about selling the visible — it's about building invisible connections, tapping into intuition, and aligning with the consumer’s mental journey. At this crossroads of creativity and science, one field stands out: neuromarketing. It’s the discipline that turns abstract questions like "Why do consumers choose one brand over...
Digital Minimalism: The New Era of Saying More with Less
20 June 2025, Friday;
Every day, users are bombarded with hundreds of notifications, thousands of pieces of content, and countless messages. In the digital world, the competition is no longer just for attention—it’s about overcoming mental fatigue. This is where the concept of digital minimalism steps in, taking a front-row seat on the agenda...